Maintaining a current personal brand is essential for professional success, influencing high-stakes decisions like promotions and job offers.
- Clarify your vision: Define how you want to be perceived, aligning traits with professional goals and seeking inspiration from role models.
- Identify gaps: Gather feedback to understand current perceptions and pinpoint areas needing improvement.
- Create a tactical plan: Showcase new skills consistently, take on roles highlighting growth, and correct misconceptions visibly.
- Embrace strategic patience: Understand rebranding takes time, reinforce the updated image through consistent actions.
This tip is adapted from “Your Personal Brand Needs a Refresh. Here’s Where to Start.
,” by Dorie Clark and Tomas Chamorro-Premuzic
