Reframe Your Purpose

Whether you are a business owner or any level of employee you have a purpose within that business. If you are the owner it’s to offer a product or a service to the market and reap a profit. To the employees, it’s part of the team that makes that happen. My question is, is your only purpose to reap the profit??

It was Zig Zigler who said, “If you help enough people get what they want, you will get what you want.” I take this to mean that it is a lot harder to fulfill your purpose, your ultimate goal if your purpose is to only reap profits. For example, your car breaks down and you go to a mechanic who sees you only as a dollar sign, not someone who needs service or, a mechanic who understands the problem, explains it to you, and fixes it to perfection. Which mechanic would you recommend?

Whatever spot you hold in the flow chart of a business behooves you to treat your status as if it’s your business and your success depends on how well your part works with the rest of this business team. In any organization, it is usually a team effort, just like sports. The quarterback in football is only as good as the rest of his teammates and his coaches.?

To understand ‘Reframing’ first you need to understand what ‘Framing’ is. Framing is a mental structure that is built upon the beliefs you have about yourself, your roles, your circumstances, and about other people. It is a structure you use to ascribe meaning to given circumstances. In other words, the meaning you ascribe to any event is dependent upon how you frame it in your mind. As such, your frames shape how you see the world, how you see yourself, how you view others, and how you interpret your life.

Frames can be of a positive or a negative nature; they can also be within your control or out of your control. As such, they are either helpful within the context you are using them, or they are unsupportive. They either grow your opportunities and the possibilities of the situation, or they restrict your options moving forward. They are therefore appropriate or inappropriate, good or bad depending on the objectives you have in mind.

Reframing is a linguistic tool used to consciously change your limiting frames to help support your desired goals, beliefs, and behaviors. Reframing does this by interrupting your old unhelpful thought patterns with new interpretations and perspectives of reality that are more helpful and supportive of your desired objectives. In other words, reframing helps you put events and circumstances into a different context that is more favorable. It’s as if you’re changing the meaning of an event or experience in order to put yourself into a more positive and resourceful state of mind. Reframing is very much like changing a picture within a picture frame. The frame hasn’t changed, however, the picture within the frame is now different. In other words, the situation hasn’t changed, however, your view of the situation is now different than what it was before. You are therefore not changing the situation, but rather changing your view of the situation in a more helpful and optimal way.

Even though many reframes often put a positive spin on things, it’s important to note that reframing isn’t about, pretending that everything is wonderful, perfect, and positive. It’s rather about providing you with more varied ways of interpreting your problems to help you expand the possibilities to find better solutions and paths moving forward.

One area that a business might reframe is how the telephone is used within that business from the auto-attendant to your On-Hold function. Since I understand the On-Hold business and know that 70% of all incoming calls are placed On-hold and 60% will abandon the call within thirty seconds and not call back if there is silence, music, or a series of beeps (this equals a loss of revenue) and 12% will take action on something they heard plus that there is a 2 ? to 5% increase in sales (AT&T statistics).

Since 1987 HoldMasters, the On-Hold Message Company has been helping Fortune 500 companies, mom-and-pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.