Reframe The Game
The answer to your positioning question is in the shadows

Reframe The Game

John Kenny John Kenny

John Kenny

I train founders and salespeople to sell the way big companies buy. I’m the WYAD guy (What You Actually Do).

发布日期: 2024年9月22日
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You are missing all the fun, it is on www.b2bhouseofsales.com, which is where you can sign up for the actual newsletter that this post merely advertises.

This week I give six examples of how to reframe an offer in order to position yourself in a market of one.

So, stop reading this and click on the link and read the actual article that only takes 2 minutes 30 seconds to read, including the funny pictures.

And tell your friends because I keep getting more subscribers on here than the proper web site (?)

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Simon Maughan

Data pipelines, AI and Automation for Businesses.

5 个月

Another great edition John. Some excellent examples of how to be different rather than arguing facts and figures to try and prove better (which is a fool's errand because you have to keep backing it up). The examples where distribution rather than the product is used to make a difference sand out for me in particular.

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John Kenny

I train founders and salespeople to sell the way big companies buy. I’m the WYAD guy (What You Actually Do).

5 个月

The full article and many more insights into enterprise sales are all at www.b2bhouseofsales.com

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