Reframe The Game
John Kenny
![John Kenny]()
John Kenny
I train founders and salespeople to sell the way big companies buy. I’m the WYAD guy (What You Actually Do).
You are missing all the fun, it is on www.b2bhouseofsales.com, which is where you can sign up for the actual newsletter that this post merely advertises.
This week I give six examples of how to reframe an offer in order to position yourself in a market of one.
So, stop reading this and click on the link and read the actual article that only takes 2 minutes 30 seconds to read, including the funny pictures.
And tell your friends because I keep getting more subscribers on here than the proper web site (?)
Data pipelines, AI and Automation for Businesses.
5 个月Another great edition John. Some excellent examples of how to be different rather than arguing facts and figures to try and prove better (which is a fool's errand because you have to keep backing it up). The examples where distribution rather than the product is used to make a difference sand out for me in particular.
I train founders and salespeople to sell the way big companies buy. I’m the WYAD guy (What You Actually Do).
5 个月The full article and many more insights into enterprise sales are all at www.b2bhouseofsales.com