Refocusing, Reconnecting, and Looking Ahead: ONE SOFMEDICA 2025 Kick-Off Retreat

Last week, in the serene landscape of Pravets, Bulgaria, we gathered as more than colleagues, we came together as a tribe. Over 100 SOFMEDICANS stood side by side, not just to reflect on the past year but to fuel our collective vision for 2025 and beyond. Like navigators charting new waters, we took this moment to celebrate, recalibrate, and set sail toward a shared horizon.

More Than Just Numbers: A United Vision

Some might measure success in numbers. We do, too - but we know that behind every figure is a story. Yes, we analyzed performance, but this year’s retreat was about something deeper, it was about the lives we've touched, the challenges we've conquered, and the impact we've created across six countries. Each case study from our Group was proof of resilience, collaboration, and belief in our mission.

We know success doesn’t happen in silos. It happens when we row together, with one rhythm, as ONE TEAM, so this retreat wasn’t just a strategy session, it was a reminder that together, we are capable of more than we can ever achieve alone.

30 Years of Impact: Honoring Our Legacy, Celebrating the Present, Shaping the Future

Thirty years is more than a milestone, it’s a legacy. A legacy built by hands that refused to quit, by minds that challenged the status quo, by hearts that believed in something greater than themselves.

During our gathering, we recognized that 2024 was a year of immense progress, and every success we’ve achieved is because of the SOFMEDICANS behind it.

Our People

The heart of SOFMEDICA beats strongest in our people. Every SOFMEDICAN is a vital part of this journey, bringing passion, expertise, and dedication to every task. Whether it’s working with healthcare professionals, training surgeons, or supporting hospital systems, our team operates with a shared purpose, to transform healthcare for the better.

Our Vision

As we look ahead, our journey is far from over. We’re committed to expanding our reach, innovating relentlessly, and partnering with healthcare providers to push the boundaries of what’s possible. By democratizing access to advanced medical technologies, we’re not just participating in the healthcare ecosystem, we’re reshaping it.

“We aim to be the premier MedTech Value-Add Distributor in New Europe, meaningfully improving the lives of hundreds of thousands of patients. We believe that healthcare should be accessible, innovative, and transformative, and we’re relentless in our pursuit to make this vision a reality.” – Evangelos P. Kalamakis , Managing Director, SOFMEDICA

Back to What Really Matters

At the heart of everything we do is impact, not just on healthcare, but on people’s lives. We often speak about the journey versus the destination, but this retreat reminded us that the most important part of the journey is the people walking with us. A mission-driven company is only as strong as its people, and our strength lies in the passion, trust, and dedication of every SOFMEDICAN. Because when the path is uncertain and the terrain is rough, it’s the team that makes the difference.

Georgios Sofianos , CEO of SOFMEDICA Group, captured this idea perfectly: "It’s not just about where we’re headed, it’s about the people beside us. Every breakthrough we’ve had, every life-changing procedure, every milestone we reach isn’t just the result of a vision, it’s the result of the dedication, resilience, and collaboration of the people who stand beside us."

Our Commitment

Every day, we strive to ensure that no patient is left behind, that every hospital is equipped to offer the best care possible, and that every medical professional has access to the tools they need to succeed.

At SOFMEDICA, we don’t just deliver technology, we deliver change, we deliver hope, and we deliver a future where healthcare knows no boundaries. Together, with our partners, our healthcare providers, and our incredible team, we are transforming the landscape of healthcare in New Europe.

Because when we say we aim to be the premier MedTech Value-Add Distributor, it’s not just a goal, it’s our promise to every patient, every doctor, and every community we serve.

A special thank you to our incredible SOFMEDICA Bulgaria team for organizing such a seamless and inspiring retreat. From the meticulous planning to the warm hospitality, every detail was executed with care, making this gathering not just an event, but a truly meaningful experience. Your dedication, teamwork, and passion made all the difference.