Coming from someone who is now in their seventh decade of life, the phrase "Change is Inevitable, Growth is Optional", has become even more interesting in how it applies to the job market today. After much study, seminars, roundtables and local job fairs, I've come to the conclusion that I have not addressed the current state of an applicant's needs. Some of which, are consistent in the past years, but some are completely different. Here are three that I believe must be part of your recruiting mentality.
- Mission: More than ever, a company's mission and reputation are being examined by applicants. Is it credible? They are scrutinizing where they are going to spend their time.
- Culture: Richard Branson said it best: Train them well enough so that they can leave, but treat them well enough that they don't want to! Potential applicants want to believe that they will be valued and supported when joining the team. We are now considering things like, child care/elder care, mental health, diversity/inclusion, fitness and well-being, financial well-being, training, learning and professional development. They want a defined career path and worthwhile work.
- Reciprocity: People want a reciprocal relationship with their employer where reskilling, upskilling and genuine empathy are present in the workplace. They hope the company will give them opportunities for advancement and career development. Companies with formal mentorship programs increased intra-organizational relationships and collaboration by 37%, and when companies offer mentorship programs, employee engagement and retention increase by 50%, according to a?study by the Association for Talent Development.
Sometimes, I think we continue to define insanity by doing the same thing and expecting different results. Recently, I participated in a state sponsored round table discussion on hiring practices. A larger employer's HR generalist stated that they would not look at a candidate without a resume. I thought, and that's why you are here. Best wishes in your recruiting efforts.
