Reflections on Leadership When Times Are Tough: Lessons from My Journey and a Few Words on Today’s Budget

Growing up in a working-class immigrant family, hard work was more than just a virtue; it was a necessity. My parents were among the hardest-working people I knew, often juggling multiple jobs, all to create a better life for our family. Work was a means to live, not just a pursuit of passion or status, and I carry those lessons with me in every challenge I face as a leader today.

The Value of Hard Work and Resilience

I learned early on that hard work is invaluable. It’s a lesson I see echoed across all kinds of work - whether it’s taking on a job that’s needed for a time or seizing an opportunity to chase a dream. Sometimes life hands us an open door; other times, we push through because we have to. This perspective shaped my approach personally but also professionally.

For too many, work is something that requires meaning to be sustainable, not merely a means to an end. Yes, work can be tough, and not every job will fulfil a dream, but it should, at the very least, offer a space to feel valued and capable of growth. In today’s economic climate, we need to ensure people have meaningful options that provide both security and a chance for personal pride.

At NoBa, our mission centres around a simple yet powerful theme: to create an environment where people, regardless of their background or reasons, can thrive and feel fulfilled in their work - whether that means taking on a role that meets immediate needs or pursuing a passion.

In times of difficulty, it’s even more essential to find meaning in what we do and, as leaders, to ensure that the work our teams do is rewarding in itself. I believe that everyone deserves that sense of fulfilment - something I feel isn’t emphasised enough in recent statements by leaders like Kier Starmer, especially around today’s budget.

Where I Disagree with Starmer’s View on Work and Opportunity

I disagree with the notion that business owners aren’t “working people.” As a founder and leader at NoBa, I see first-hand the dedication, risk, and resilience it takes to build something meaningful. Founders and business owners invest not only financially but also emotionally and physically - often sacrificing stability and security in pursuit of an idea they believe can make a difference.

These are people who choose to take on immense risk, facing countless challenges, with the hope of creating jobs, value, and impact. For many of us, especially those of us who grew up in working-class families, hard work is ingrained. It’s part of the foundation that led us to pursue work that matters, and it’s disheartening to see leaders making statements that undervalue this dedication.

In my experience, the line between “working people” and “business owners” is blurry at best. Founders are on the ground, managing day-to-day operations, supporting teams, and finding solutions under intense pressure. It’s tough work - anyone who’s been in the midst of building something from the ground up knows this all too well.

As we shape our policies and outlook on work, let’s remember that business owners and founders are an integral part of the workforce. Their labour creates the opportunities that fuel our economy and provide jobs for countless people. Undervaluing that contribution only diminishes the realities of building and sustaining a business, particularly in today’s challenging economic climate.

When Leadership Is Hard: The Power of a Supportive Network (and the Reality of Those Who Don’t Show Up)

Leadership during tough times can feel like a lonely road. The weight of responsibility, the need to stay resilient, and the demand to keep pushing forward can become overwhelming. I’ve very much felt that weight over the past few months - struggling to stay above water. I’ll admit, there were moments I went quiet, unsure of how to navigate forward. But in those moments, I’ve come to embrace those invaluable lessons I hold close to me and share so many times with you all: no one makes it through tough times alone. A strong support network is not just a comfort; it’s essential.

Good people around you don’t just lift you up - they restore your belief in yourself when you begin to doubt, they stand by you through the highs and lows, they offer clarity when the path is clouded, and they give you the energy and courage to keep moving forward. These are the people who don’t just witness your struggles but stand alongside you, pushing you onward with their encouragement and loyalty. Their support becomes more than just a comforting presence; it’s the force that turns what might feel like an impossible journey into one that’s possible to bear.

Yet, this journey has also highlighted the other side: the reality of those who, at times, may take advantage of kindness or support without reciprocating. Leadership comes with the bittersweet awareness that not everyone has the same intentions. There are those who might mistake kindness for weakness or see generosity as something to exploit. And while these moments can be disheartening, they serve as reminders of the importance of discernment and boundaries.

Despite this, I remain grateful for the genuine relationships I’ve built. The true supporters - the ones who cheer you on and share the journey - are worth every ounce of vulnerability. They remind me that even in the hardest moments, we’re never truly alone, anchored by relationships that uplift, inspire, and help us stand firm, even amid challenges.

To those who have been there, unwavering in their support: thank you. Your loyalty doesn’t just help me weather the storms; it strengthens my resolve to lead with purpose, resilience, and heart.

Moving Forward: Purpose, Connection, and a Bold Vision for 2025

As we look toward 2025, I feel more aligned and energised than ever about NoBa’s mission. The learnings from 2024 have sharpened our focus, allowing us to solidify our purpose with even greater clarity: we’re here to create real, lasting impact in the world of work. This means building opportunities that support personal and professional growth for every individual we engage with - whether through our investment club, our women’s initiatives, or our founder-focused programs.

The new year brings new horizons, and with it, we’re committed to surrounding ourselves with people who are as passionate about NoBa’s mission as we are. Our network isn’t just our “net worth”; it’s a driving force for change, a source of inspiration, and a space where we uplift each other. I’m excited to connect with individuals and partners who want to be part of this journey - not just to observe, but to actively participate in our shared success and growth.

So, to those who’ve shown unwavering support and shared in the NoBa vision this past year: thank you. Your loyalty, kindness, and belief have been a light in challenging times, and I look forward to continuing this journey together. And to those who feel compelled to be part of NoBa’s impact in 2025 - whether through our investment club, our women’s initiatives, or our founder network—reach out. Let’s connect, exchange ideas, and explore how we can build this future together.

We’re here to make a difference with people who are ready to dig in, bring their own strengths, and grow alongside us. Here’s to the ones who remind us that we’re never in this alone - and to the exciting new possibilities that lie ahead.