Reflections, Celebrations, and Looking Ahead to 2025

This year, we're excited to have more than just Christmas to celebrate. Somehow, ten years have flown by since Blue Train Marketing entered the dizzy world of fintech.

There have been many highlights from helping launch start-ups and growing market leaders to reaching a global client base. There will be more from us on what we've learnt in that time in the new year.

For now, we'd like to say a thousand thank yous to everyone who has been (and many continue to be) part of our journey - and thank you for letting us be part of yours!

Blue Train Marketing Turns 10!

This year marked our 10-year anniversary as a business, and what a journey it has been!

From navigating challenges like Covid-19 to the cost-of-living crisis, we are proud to say we have persevered – all thanks to our incredible clients and partners.

Here’s to another decade of impactful fintech marketing!

Why Won’t Cash Just Die???

For nearly ten years, Blue Train has been an enthusiastic cheerleader for electronic payments and the cashless society. But our industry is increasingly acknowledging that it's in the interests of the economy and financial inclusion?for cash to efficiently co-exist with digital payments.

This year it's been a pleasure to work on a campaign with a difference, PayComplete's latest consumer report, 'Why Won't Cash Just Die???'.

This in-depth study dives into the cultural, economic, and societal factors that continue to make cash a cornerstone of transactions around the world.

It’s been an absolute pleasure working alongside Mixology PR and Sapio Research to bring this groundbreaking report to life – arguably the most revealing analysis of consumer attitudes towards cash in the past decade!

We’re also extremely proud to continue our partnership with PayComplete, helping them to lead the way in the rapidly growing CashTech market!

Explore the full findings here: https://lnkd.in/eKthYWtB

What’s your take? Is cash here to stay, or is its time running out? Let us know!

Judging the Best in Fintech

This year our beloved CEO, Jeff Banks, had the privilege of judging both the European and USA PayTech Awards, as well as the European Women Payments Network Awards. The calibre of innovation on display was truly inspiring.

Jeff is beyond excited to return as a judge at the PayTech Awards in 2025. What groundbreaking ideas and innovations will take the stage next year?

A Year of Meaningful Partnerships

From tackling fraud and AI at key events like the Financial Crime 360 to shining a light on industry excellence at the Pay360 Awards, it has been an honour to be a Media Partner for the Payments Association in 2024.

A highlight? Celebrating with all our wonderful fintech friends and partners at the awards ceremony, back in October.

Our partnership doesn’t end with this year. We’re already gearing up for Pay360 in March 2025 – will we see you there?

Shoutout to Our Partners

We couldn’t do what we do without all our amazing industry partners: Payments Association, Project Nemo, Money20/20, Pennies, and Payments Innovation Forum.

These collaborations truly are the backbone of our success – we’re excited to see what new opportunities these relationships bring in 2025.

Over to You!

What was your biggest highlight of 2024?

As we look ahead to 2025, we’d love to hear your thoughts, predictions, and reflections. Let’s keep the conversation going – drop a comment or send us a direct message.

Here’s to an exciting new year full of growth, learning, and collaboration!

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