Reflections on AI and Marketing

Disclaimer: This text has not been written by artificial intelligence. The term AI has been used liberally to make this text more readable. This is not a bland list of things that Gemini or ChatGPT would have come up with. Instead, it is the thought process of someone who has worked in marketing for the better part of a decade, trying to understand the implications and consider the future.

Reflection

Having completed my Masters in England, I noticed a significant difference in the educational approach compared to Austrian universities: there was a strong focus on reflection, including reflection on reading, writing, problem solving and decision making.

This reflection is something that I learned to enjoy.

So I was thinking about the impact of AI. Working for an AI startup that focuses on automating the customs process.

In this field, the question is easy to answer: Will Digicust be able to replace all, or at least most of the manual work involved in the customs process? The answer is yes. Was the answer really that simple? Yes. But then I started to think about marketing and marketing management.

In a startup, one often has to undertake most of the marketing tasks oneself, to some extent at least. Upon reflection on my work over the past few months, I realised that many of my tasks could be automated or at least assisted by AI.

But what does this mean exactly?

I created several digital campaigns on different ad networks that an AI could have easily executed or at least assisted me with. This raises the question of why I would need to create ad copy if it can be trained on our brand language and information or extracted from some of the assets we have already created. At the same time, using AI to create allows for a significant amount of creativity as you form the prompt to give you what you want.?

Designing AI into my marketing strategy

I would think that marketing is likely one of the areas that can benefit greatly from artificial intelligence. So far, anyway.

For example, this significant simplification of content creation will most likely lead to paradigm shifts. This is already evident in search engine optimized content. Google has recognized that AI-generated content is here to stay and is focusing solely on quality.1

Reflective circles require individuals to consider specific events.?

For me, this involved a recent conversation with a potential customer who claimed that AI is merely a marketing term used to sell products. I understand the heavy use of AI and ML terms in advertising is becoming increasingly annoying. However, this statement is far from the truth for Digicust. Our team has been developing software for years, and the AI boom was simply a matter of time. However, upon reflection of this experience, it seems that individuals often fail to consider the potential applications of machine learning.

Machine learning has a wide range of applications, and we may be witnessing the beginning of a gold rush in this field. However, it is important to be aware that many may attempt to deceive others by falsely claiming expertise. But at the same time, general AI company can sell shovels.

It is important to remain open-minded about their applications and stay up-to-date with the latest developments.

Where will we be in 5 years' time??

1 https://www.seo.com/blog/does-ai-content-work-for-se/