As we start 2025, I wanted to take a moment to reflect on our biggest updates from last year and share some exciting plans ahead.
Here's a quick catch-up on what Animalz has been up to in 2024:
- Launched a survey-driven white paper product to produce stand-out reports like Typeform’s State of Marketing and Sales Misalignment. These assets tend to get thousands of downloads and inspire sign-ups and sales conversations.
- Improved our focus on ROI tracking to prove content's impact. Our new Looker-based reporting connects GA4, Search Console, and Ahrefs data to show exactly how content drives business results.
- Expanded our content capabilities. We’ve invested in our teams and tooling to help you succeed across more channels and formats with quality content. We’ve added design services, refined our thought leadership and SEO practices, brought onboard more social and brand strategy expertise, and much more.
- Published new resources to help you win and grow with content. Our guides on milestone marketing, content budgeting, and the updated content refresh tool Revive have helped thousands of marketers improve their content programs in 2024.
And some exciting plans for 2025:
- We’re launching Animalz for SEO, Animalz for Enterprise, and Animalz for Startups — three differentiated programs to better serve our customer segments.
- We're standardizing AI usage for content production to a single platform to deliver more value to our customers. We're finding that AI workflows, when heavily edited at several production stages, help us create both higher-quality content and produce it more efficiently. For our customers, this translates into additional value through in-depth research, custom design, derivative distribution assets, and much more.
- We’re launching a podcasting service to help you reach audio-first audiences and enhance your larger content program. In tandem with this, we’re relaunching The Animalz Podcast – I’ll let you know when it’s live in these emails and of course on our LinkedIn and X.
- We’re also offering more fractional Head of Content services. These superstars can help with localization, modernization, audits, strategy, positioning, and other challenging projects that need expert support.
I'm always game to catch up and discuss how these updates could support your content program. Here's my Calendly.
Thanks for being with us. Here's to a great 2025!
