A reflection on the future of travel from ALIS 2025

The luxury hospitality landscape is evolving, and the conversations at #ALIS2025 in Los Angeles reinforced just how much traveler expectations are shifting. Thank you to Mark Owens Rachael Rothman, CFA, ISHC for convening some great discussions exploring the trends shaping the future of luxury travel.

What is clear to all of us is that luxury travel is not about indulgence – it’s about meaningful, transformative experiences that create lasting memories and lasting impact on our guests.

They want personalized, deep connections – to nature, to culture, and to themselves. This shift is fueling the growing demand for wellness and longevity-focused travel, where adventure and holistic wellbeing go hand-in-hand. This is the future of luxury – travel that elevates the mind, body, and soul.

At Kerzner, we are not just responding to this shift – we are leading it. SIRO is a game-changer in the hospitality space, built to disrupt the market by blending fitness, recovery, and high-performance living into a seamless, experience-driven hotel concept. With no cap on SIRO’s global growth, investor interest is rising to meet our opportunity. SIRO’s next opening in Montenegro in 2025 marks our next milestone, followed by a strong global pipeline, including deals in Saudi Arabia and Mexico.

I also had the opportunity to listen to our VP of Global Business and Real Estate, Jan Hazelton who shared her insights on how branded residences continue to outperform the market, not only as investment opportunities but as the ultimate form of brand loyalty and lifestyle offering – through flexibility, privacy, and purpose-built for multi-generational living.

I’m looking forward to seeing how our industry continues to innovate, inspire, and elevate the future of travel.

Kerzner International SIRO Hotels One&Only Resorts #LuxuryTravel #Longevity #BrandedResidences #Alis2025