A reflection on buying complex equipment on the web...from DRAGFLOW'S point of view
Black Friday is approaching and we’re sure many of you are going to catch good deals on the web.
And talking about shopping online: it is incredible to think about how recently the way to buy technical equipment, such as pumps and dredges, has changed.
We all enjoy to check on the internet to find informations about products and applications, and we like to share our experience through our website and social networks.
However, unlike some pump manufacturers, we do not think that selling online without direct contact with our sales team can be a good service for our customers. We like to say that we are not just sellers of products; what we try to provide is an efficient solution to often very complex problems.
To achieve this goal, we listen carefully to the needs of our customers. We also very often provide technical advice before a quotation. Believe it or not, this approach has allowed us over the years to grow and to better know the multiple fields of application of our products. This is why we do not pursue innovation as an end in itself, but we continue to work putting our customers' satisfaction first.
Happy Black Friday everyone!
Digital Lead
6 年Totally agree. Can't solve a customer's problem with a shopping basket.
Resp. Commerciale || Problem Solving || Export Manager || Business Development || Vendite || Sales Manager || Team Working ||
6 年Totally agree, twenty-five ago during a coffe-break in a sales meeting, the General Manager for Europe , told me: " Bob in addition to role-play, to sales techniques ( face to face, persuasive selling, objections checking, and so on) , remember that if you don't:? -listen your Customer to really understand what he is asking for to your Company,? - try to become one of his trusted "consultants", - one of his "problem solver ",? YOUR SALES PROCESS WILL BE AFFECTED AS WELL. In my opinion this "sales tool" just described can not be a behavior, must become a attitude, because is one of the most effective sales tools , as on the one hand the customer learns to appreciate our "PLUS" our "ADDED VALUE" ( because the technical advice in this case ?is separate from the sell moment) , on the other hand helps us to anticipate the market requests ?understanding the markets through ?customers needs. The first example of this " technical consultancy separated from sell moment " has been the " I.S.M. Dept. (In Store Marketing)" founded by Procter and Gamble in Italy in 1984-85 , was a Dept of Employees/Advisers specialized in Shelf-Management , the first stone of actual : " Category management ".
Managing Director Tsurumi Europe
6 年Absolutely agree to Nicola. We at Tsurumi follow the same policy. High quality does not only mean perfection in production, but also service and consulting, especially when we are talking about pumping solutions in difficult applications.