Reflection on 2023 and Outlook for 2024
Esteban Alonso
CEO at Sofka Technologies | Driving Innovation, Digital Transformation, and Sustainable Growth | Leader in Expansion Strategies and Value Creation
As we approach the conclusion of 2023, I extend my sincere appreciation to all of those who have placed their trust in Sofka Technologies . The expedition through digital transformation would not have been as impactful without your genuine interest and collaborative efforts.
This year, marked by global economic complexities and socially unstable scenarios, presented formidable challenges across various industries, including a unique test for the growth of the technology sector. Despite economic headwinds, our expansion into North America continued to flourish, complementing our existing presence in eight Latin American countries.
Key accomplishments for the year involved expanding our customers in Mexico and the United States, entering the Central American market through Panama, and sustaining growth in Latin America. Notably, our international business participation approached 30%, with robust double-digit growth in Colombia and the consolidation of Ecuador as our second-largest market.T
his remarkable year featured significant milestones, including the celebration of our 10th anniversary, entry into new markets, and the successful hosting of Sofka Tech Day. I express my heartfelt gratitude to our Sofkianos and clients for contributing to the resounding success of Sofka Tech Day, where industry leaders shared invaluable insights into the evolving landscape of digital transformation.
Our flagship social responsibility program, "Jovenes Creativos," in collaboration with Fundación Rofé, doubled its investment to foster young talent in seven cities across Colombia and Uruguay. This initiative impacted 345 young minds, nurturing personal and professional growth in the technology field.
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Looking forward to 2024, we stand at the threshold of a promising new year, brimming with challenges and exciting projects for Sofka Technologies. A pivotal focus in 2024 will be maintaining our corporate alignment towards the expansion of Sofka Technologies in the United States and international markets, with an ambitious goal of achieving more than 200% growth. This seemingly audacious goal is supported by our confidence in building upon the foundations laid in 2023.Our endeavors in Mexico are poised for success, and Ecuador, as our second-largest market, will be a focal point as we reinforce growth plans. Our service offerings encompass Digital Banking, Advanced Analytics, AI-powered Services, Low Code, No Code, Cloud Cost Optimization, among others.
Colombia remains our primary market, and we are committed to delivering indisputable quality of services to our clients, reinforcing our pledge to be their most trusted IT provider. In the scope of "Jovenes Creativos," our objective is to make a meaningful impact on the lives of 600 young individuals, reaching out to Ecuador for the first time while we keep our expansion efforts in Colombia and UruguayDuring this holiday season, I take a moment to express profound gratitude to every member of the Sofka Technologies family. Your dedication and hard work have been instrumental in our growth journey.
Wishing you and your loved ones a Happy New Year filled with joy, success, and new possibilities. Let's welcome 2024 with a transformative mindset.
Leading high performance software engineering teams
10 个月Happy New Year, Esteban Alonso! I wish you a year full of good health and new challenges!"
Global channel sales executive-CRN Women of the Channel 2023 and 2024 - VMWare Partner Person of the Year 2023
11 个月Happy new year with continued success!!! Great team!!!
Global DMS Ops Manager en Inchcape Digital
11 个月Enhorabuena por todos los logros!!!