Reflecting on a Remarkable 2024

As we wrap up 2024, we’re reflecting on the growth, challenges, and incredible milestones that defined this year at One Firefly. It was a year marked by innovation, education, and collaboration—none of which would have been possible without our dedicated team, valued clients, and industry partners.

Let’s dive into the highlights that made this year extraordinary and share what’s ahead in 2025!

2024 by the Numbers: A Snapshot of Success

• 13% Growth: Despite economic challenges, we maintained steady progress, reflecting resilience and adaptability.
• 10% Team Expansion: Our team grew with skilled professionals across North America, Latin America, and Europe.
• 9 New Corporate Programs: Partnered with leading manufacturers like Sony, Savant, and Sonos to bring impactful marketing strategies to dealers.
• 28 New Podcast Episodes: Automation Unplugged introduced a revamped format, providing integrators with weekly insights.
• 455 Webinar Attendees: Our 9 webinars empowered industry professionals with actionable tools for growth.

“This year demonstrated the power of innovation and teamwork. I’m proud of our accomplishments and even more excited about what’s to come.” – Ron Callis, CEO, One Firefly

Innovation at the Forefront

2024 was all about pushing boundaries to deliver exceptional value. Some of our most notable innovations include:

• Professional SEO Services: Launched in February, this service exceeded demand forecasts fivefold and is already driving client success.
• Review Champ Revamp: Enhanced with AI-powered review responses, a refreshed design, and simplified usability.
• Amplify People Package Revamps: Align recruitment solutions with evolving client needs.
• Custom Copy & Design Upgrades: Elevating Mercury Pro websites to new heights with a focus on user engagement and lead generation.

“Our commitment to innovation keeps us ahead of industry shifts, ensuring our clients thrive in an ever-changing market.” – Taylor Whipple, CFO, One Firefly

Leading the Way in Education

Education remains at the heart of what we do. In 2024, we expanded our educational initiatives to empower our clients and the industry:

• Sponsored the CEDIA Business Strategies & Project Management Track, providing essential business insights for integrators.
• Published a 7-part SEO video series covering actionable strategies for boosting online visibility.
• Launched the One Firefly Insider LinkedIn Newsletter, connecting readers with timely insights and resources.
• Hosted in-person education sessions at industry events like CEDIA Expo and Total Tech Summit.

Giving Back: Our Commitment to Community

We held our second All-Staff Volunteer Day during our annual team event in Riviera Maya, Mexico. Partnering with a local school, our team refurbished and painted the facility, creating a welcoming space for students.

“Giving back is woven into our culture at One Firefly. Seeing the smiles and knowing we made a difference was a highlight of the year.” – Ron Callis, CEO, One Firefly

Resources to Kickstart Your 2025

We’re committed to providing tools that set you up for success. Explore these resources:

• Automation Unplugged Podcast: Discover insights and strategies from industry leaders.
• SEO Video Series: Learn how to strengthen your online presence.
• Webinar Library: Access on-demand recordings of our 2024 webinars.

Looking Ahead: Doubling Down on Excellence

In 2025, we’re expanding our focus on innovation with new investments in AI-driven solutions, product development, and recruitment services through Amplify People. We’re also building a more robust team to support our mission of delivering transformative marketing strategies.

To our team, clients, and partners: Thank you for making this year incredible. We’re excited to continue growing and innovating with you in 2025!