Reflecting on Interzoo 2024: The Impact of Microbial Protein in Pet Nutrition

As we reflect on this year’s Interzoo and Pet Food Forum, it's clear that the unveiling of VEGDOG Pure Bites marked a significant milestone. Developed through a partnership between MicroHarvest and VEGDOG, this novel treat incorporates first-of-its-kind microbial protein, offering a sustainable and allergy-friendly option for pet owners. Join Ally Motta and Dr. Carla Steffen as they discuss the insights gained from this revolutionary product.

Groundbreaking Research and Consumer Readiness

Ally Motta, MicroHarvest: "Our recent study partnered with a Wageningen University Master program highlighted remarkable openness among pet owners to microbial protein, with 78.4% of British and German respondents indicating a willingness to buy any type of dog food containing this ingredient. This consumer readiness is vital as we seek sustainable solutions in pet nutrition."

The VEGDOG Pure Bites not only align with these findings but also surpassed expectations in a palatability study, where treats containing microbial protein were preferred by dogs 10% more than those made solely with poultry.

Innovating with Sustainable Practices

Dr. Carla Steffen, VEGDOG: "Introducing VEGDOG Pure Bites at Interzoo was a pivotal moment. This product is specially designed for dogs with severe intolerances, utilizing a protein source that their immune systems have not previously encountered. The response from both the industry and consumers has been overwhelmingly positive."

The Future of Pet Food: Sustainable and Hypoallergenic Options

Looking ahead, the success at Interzoo underscores the potential for microbial protein to transform the pet food industry. Both MicroHarvest and VEGDOG are excited about the future applications of this technology, aiming to extend beyond traditional pet food into broader areas such as livestock and aquaculture feed.

Ally Motta: "The enthusiasm for our microbial protein treats indicates a bright future. We are motivated to explore further how this technology can revolutionize protein sources across various industries."

Dr. Carla Steffen:"Our ongoing partnership with MicroHarvest signifies our commitment to innovation. By continuing to develop products that are both sustainable and beneficial for pets, we are paving the way for healthier pet diets globally."

Join the Sustainable Pet Nutrition Movement

As we move forward from Interzoo 2024, we invite industry professionals and pet owners alike to join us in this sustainable nutrition movement. Together, we can make a significant impact on the pet food industry and contribute to a healthier planet.

About the Authors:

Ally Motta is an Animal Nutritionist and Application Specialist at MicroHarvest, specializing in sustainable protein ingredient development.

Dr. Carla Steffen heads R&D at VEGDOG, focusing on creating plant-based, allergy-friendly pet food solutions.