Reflecting on the father of advertising-David Olgilvy
CARY FIORELLI, J.D.
![CARY FIORELLI, J.D.]()
CARY FIORELLI, J.D.
Adjunct professor of law, currently teaching business law at JETS in Granada Hills and seeking other teaching positions. Estate Planner, Tax Planner, SSDI Advocate, Hearing Representative, Stanford Trained Mediator.
Early on, David Ogilvy opined two schools of thought for advertising-general advertising for brand awareness or direct response advertising. He favored direct response advertising as one could easily tract the results. Using long detailed copy and a brilliant headline, he created desire for purchasing his client's products.
EX> The only thing you'll hear in your new La Puente custom home is the sound of your spouse's thank you kiss.
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