Reflecting on 25 Strategy Sessions with Coaches: Insights into Mindsets and Progress Barriers
Cristina Mali?a
LinkedIn advertising done right for B2B orgs with long sales cycles | Fill your pipeline with relevant leads | Stop Ad Spend Waste | Certified LinkedIn Ads Media Buyer | Drove 1000s of leads for high-fee services
As February draws to a close, it's a fitting time to reflect on the wealth of conversations I've had with coaches over the past month.
Through 25 strategy sessions focusing on business and marketing, I've gained valuable insights into the diverse mindset patterns prevalent in the coaching community, identified common barriers hindering coaches from reaching their next level, and formulated strategies to aid in their progression.
Here's a glimpse into what I've observed:
1. Some coaches are resisting and rejecting the business side of coaching
"I haven't signed up for this" is what I've heard from multiple coaches.
I could sense the frustration and pain in their universes.
And for good reasons.
When training as a coach, they weren't given a clear picture of what it takes to build a business out of coaching (in short, you'll need to do marketing, sales, deal with finances, and then some coaching).
Not everybody is cut to become an entrepreneur or some might have no interest in becoming one.
If you're in this situation, my recommendation is
? to slow down and really ask yourself if you want to become an entrepreneur or not.
Owning your YES or your NO will bring you so much freedom.
And you can always use your coaching skills in other roles.
2. Some coaches are only focused on getting the next coaching certification
Being a great coach doesn't mean people will come knocking on your door to sign up for your coaching services.
Unfortunately, it doesn't work like that!
Focusing solely on getting your next ICF certification won't bring you more clients.
You have to embrace the business side of coaching to create paying clients.
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You're not a coach if you don't have any clients.
If you're in this situation, my recommendation is
?to get trained on how to market your services on LinkedIn, generate leads and coaching discovery calls in your calendar, master the art of enrollment (aka sales calls), to then coach your paying clients.
3. Some coaches understand they need to develop their skills and mindset and implement systems to grow their business
These coaches have been in business for a while, have signed up paying clients, brought in revenue from their coaching, and are ready to go to the next level.
Some of them have already enrolled in marketing courses or business coaching programs but admit that execution is the hardest part.
They are looking for support to IMPLEMENT (not just discover) a system that works consistently to generate paying clients (outside of coaching apps or corporate contracts).
The real freedom in this business comes when you, as the coach can generate paying clients in a sustainable and profitable way.
If you're in this situation, my recommendation is
? to commit to doing the work to implement such a system.
Would you like guidance and support with raising your visibility & implementing a scalable marketing system to fill your calendar with coaching discovery calls from LinkedIn?
Apply to schedule a FREE LinkedIn Strategy Call with me, and let's explore what that system would look like for you and if working together is a fit.
Never again wonder where your next coaching client will come from!
Here's the link again book a FREE LinkedIn Strategy Call with me.
(You'll have to answer a few questions to qualify for this,
as I only offer a couple every week!)
Founder of Powder Butterfly | Chair, Generator Union | Director of Creative Heritage Studios CiC | Neurodiversity Advocate | Designer of Corporate Gifts, Awards & Murals that have a social purpose
1 年I deliver mentoring sessions for creatives. And although I don’t have experience of coaching I am interested in it. Although running three businesses at the moment I don’t have capacity. But what’s interesting is that within the cultural sector there are similar conversations around just wanting to make the creative work. But not wanting to run their practice like a business. I can see a lot of similar barriers.
Human-to-human interaction is far superior to carbon-copy templates, AI-bot automations, and VA stand-ins. Let's have a quick 1-1 to connect. Maybe I can send you some business.
1 年Yeah, I have a friend who recently started and quickly stopped their pursuit of a coaching business. They did not have the interest in doing or ability to do any client acquisition. It's a tough business. But you know what, it's no different than other professions. The attorneys I know report that they don't teach client acquisition in law school. Same for dentists, chiropractors, roofers, and nose-flute repairmen. Figuring out that "sales and marketing thing" is kinda the job of an entrepreneur. I like the "yes" or "no" suggestion here. It WILL bring a lot of freedom.
Evolution Coach – "Unlocking the Power of Your Authentic Self" Imagine what’s possible when you bring all of who you are to every challenge, every opportunity. Your uniqueness isn’t a limitation, it's your power!
1 年For me, I know this side of the coaching experience has been much harder than the actual coaching.