Reflecting on 2024 and Looking Ahead to 2025 at ASG

As we close the chapter on 2024 at ASG, we are proud of our strides in expertly delivering #MarketingWithPurpose across various sectors, including #Healthcare, #FinancialServices #Energy, and #ClimateResilience (see list of highlights below!). This past year has been a testament to our commitment to innovation, excellence, and client satisfaction, helping our clients achieve a more significant impact than ever before, directly spurring positive changes in the communities and the lives that need it most.

None of this would be possible without the tireless work of everyone at ASG. We talked to our team and collected what drives them in our work in our end-of-year video[AG1]? for 2024. Check it out here!

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Marketing with Purpose 2024 Highlights

·?????? Healthcare: we celebrated our successful campaigns with The Massachusetts Health Connector, which saw a 31% increase in enrollment this year, achieving its highest enrollment in 18.5 years and the lowest uninsurance rate in the Commonwealth. Additionally, our collaboration with the Massachusetts Gaming Commission educated thousands of youths and parents about the risks of online sports wagering.

·?????? Education: we were inspired by our partnerships with community colleges like Roxbury Community College, which helped inner-city communities access STEM programs and become part of Massachusetts' innovative economy.

·?????? Financial services: we promoted inclusive economic development by fostering understanding and compassion within our community. Through research and collaboration with partners like Eastern Bank, The Federal Reserve Bank, and NECTAR, we have helped diverse companies secure contracts and deepened our collective understanding of how to support and inspire the communities we serve.

·?????? Workforce Development: We are committed to breaking down barriers in workforce development and uplifting communities. Through our work with MassAbility and Massachusetts Developmental Services, we have created opportunities that empower individuals to thrive and reach their full potential.

·?????? Energy & Climate Resistance: In the energy sector, we joined efforts on transformative projects with Avangrid and Eversource, driving innovation and championing sustainable practices. Our environmental initiatives, in collaboration with The Massachusetts Department of Energy Resources and local governments, are paving the way to reduce carbon emissions and a greener future.

·?????? Transportation: by partnering with MassDOT, Cambridge Systematics, and HNTB, we empowered communities with vital information about impactful projects, fostering greater connectivity and awareness.

At ASG, we wholeheartedly believe that together, we can create a thriving economy that not only drives growth but also uplifts individuals and families. By prioritizing understanding and compassion in our efforts, we can build a brighter future for everyone. We invite you to work hand-in-hand with us to empower our community, harness opportunities, and make a lasting impact for generations to come!