Reflecting on 2023, preparing for 2024
Hello and welcome to the 2023 End of Year edition of The Flyer. What a year it has been for the mobile marketing industry and AppsFlyer!?
App marketers were forced to adapt to the challenges of 2023, namely the down economy and continued evolution of the privacy landscape.? And there is more change to come in 2024. We’ve identified the most important trends to help you navigate these choppy waters.
After slicing and dicing our data, we noticed some ups…
…and one very notable down.
Android and iOS each had some unique insights too:
BONUS: An exciting 9x increase in mobile app installs from CTV!
As we looked at trends around the world, 5 countries had the highest year-over-year growth in total app installs.
Looking ahead to 2024
Despite economic downturns and reduced budgets, app users are spending more and more, providing optimism for the future. Understanding how to work with SKAN and the upcoming Privacy Sandbox will be critical to get ahead of the competition but with the right measurement tools, the sky's the limit. If you’d like to learn more, read a deeper analysis of the top 5 data trends of 2023 and what’s in store for 2024. Finally, we just want to say thanks for tuning in to The Flyer this year.?
The entire AppsFlyer team wishes you and yours a happy, healthy, and festive holiday season. See you in 2024 with more insights, updates, and content you won’t want to miss.??