The Reflect

The Reflect: Episode 7

?? In Episode 7 of The Sales People Podcast , we sat down with Emma Rosso , VP of Sila | ??? , to delve into her remarkable journey through real estate, prop tech, and startups. From her first cold calls in Dubai real estate to her current role leading sales and marketing in an AI-driven insights company, Emma’s story is one of resilience, adaptability, and seizing opportunities.

Emma’s ability to thrive in high-pressure sales environments and translate customer feedback into actionable strategies makes her a standout leader in the UAE sales community.

What I Loved: Emma’s perspective on navigating customer objections and fostering internal communication stood out. Her emphasis on building trust—both with clients and within her team—resonates as a key factor in her success.

What Challenged Me: Hearing about Emma’s early struggles in commission-only real estate with just ￡1,500 in her account was eye-opening. Her journey highlights the grit required to make it in Dubai’s competitive landscape.

Top 5 Takeaways:

1?? Resilience is Everything Emma’s ability to keep pushing through challenging circumstances—from her early days in real estate to pivoting in startups—proves that resilience is the foundation of long-term success.

2?? Mastering Communication Emma’s skill in translating customer feedback into internal strategies is invaluable. Startups thrive when salespeople serve as the bridge between clients and internal teams.

3?? Focus and Specialization Matter Emma learned early in her career that success comes from focusing on specific markets or customer needs, rather than spreading efforts too thin.

4?? The Power of Referrals Building strong relationships and delivering results often leads to referrals in the UAE, where networks are tightly knit. Emma emphasizes the importance of simply asking for introductions.

5?? Know When to Walk Away Emma’s advice on recognizing when a deal isn’t going to close is vital. Knowing when to move on can save time and energy for more fruitful opportunities.

Final Thought: Emma’s journey is a testament to the value of starting from the ground up. Her experiences—from handing out flyers at 6 a.m. to leading teams in tech startups—show the importance of adaptability, communication, and relentless drive in the UAE sales market.

?? Tune in to Episode 7 of The Sales People Podcast on Spotify, YouTube, and Apple Podcasts to hear Emma’s inspiring story and insights into thriving in sales and leadership.