Referral Mapping to Supercharge a Launch in a Rare Disease

At Adnexi we recently helped a biopharma company map referral patterns and find the key centers of excellence to improve launch targeting.

Situation: A biopharmaceutical company launching a new treatment for a rare disease engaged Adnexi to understand the referral patterns for patients navigating a complex and rare condition, as well as the centers of excellence available for the treatment of such conditions. Recognizing the critical role of healthcare providers (HCPs) in the treatment landscape, the company aimed to map referral patterns and understand the reasons behind these referrals to optimize their launch strategy.

Methods: Adnexi surveyed 80 healthcare providers, including gastroenterologists and surgeons, to gather comprehensive data on referral patterns of patients with this rare gastrointestinal condition. The data collected was processed into target lists of HCPs and physical maps by region.? Adnexi analyzed the data by patient volume of respondents to provide an additional level of quantitative priority to the launch target list.?

Results: Through Adnexi's referral mapping initiative, this biopharmaceutical company was able to better target their? launch strategy for this rare disease treatment. The survey successfully identified over 40 key HCPs receiving referrals for this rare disease and pinpointed more than 60 influential HCPs in the treatment landscape. Additionally, the mapping exercise identified over 20 top centers of excellence, enabling more effective launch planning and targeting.

This data-driven approach not only facilitated better launch planning and targeting but also fortified the company's strategic understanding and planning? in the rare disease market. Adnexi's referral mapping proved instrumental in aligning the launch strategy with the treatment dynamics, showcasing the efficacy of their methodology in optimizing pharmaceutical marketing and engagement strategies for launch.

If you're looking to understand referral patterns and centers of excellence in your therapeutic area of interest, please contact:

Sandra Shpilberg?

Email: [email protected]

Book a meeting: https://calendly.com/adnexi/30min?

Website: adnexi.com

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