ReferOn Insights Seminar for Affiliates

Our recent ReferOn Insights Seminar for Affiliates was held on Thursday, 11th July. This informative session, led by David Harris, B2B Affiliate Team Manager, and moderated by Alexia Gauci, B2B Sales Manager, provided invaluable knowledge and strategies tailored for affiliates in the iGaming industry. Here’s a detailed recap of what our participants learned:

Data Discovery and Reporting

David Harris kicked off the seminar with an in-depth session on data discovery and reporting, showcasing ReferOn’s powerful tools for optimising affiliate performance.

Participants gained insights into:

• Dashboard Overview: David demonstrated our comprehensive dashboards, highlighting the use of widgets and filters to compare current and previous time periods.
• Statistics Module: He explained the column chooser function and how to extract data efficiently.
• Reporting Techniques: We provided a step-by-step guide on how the reporting system works, including real-life examples illustrating best practices.

API Integration: David performed a live demonstration using Google Sheets, showing how to import data and run queries to streamline data analysis.

Tracking Methodology

The seminar continued with a session on advanced tracking methods, where affiliates learned how to enhance accuracy and efficiency:

• Creating Media Items: David walked through the process of finding campaigns and creating media items, detailing the various options available to users.
• Bulk Comments: He also covered the support required for bulk commenting, ensuring smooth campaign management.

Management Tips

To round off the educational content, David shared crucial management tips focused on security and payment optimisation:

• Security Enhancements: David covers best practices for setting passwords and enabling two-factor authentication (2FA) to protect affiliate accounts.?
• Payment Method Optimization: He outlined how to verify and update payment methods, both for companies and affiliates.

Support Reminders: Lastly, David highlighted the importance of staying updated with technical support resources.

Q&A Session

Following the main presentations, there was a dynamic Q&A session where participants could ask David and Alexia their questions. Some of the key topics discussed included:

• Setting reward plans for specific countries
• Creating impression campaigns
• Viewing payouts per player
• Managing account visibility issues
• Using dynamic variables by SEO vs. PPC affiliates
• Updating statistics frequency
• Using media IDs in campaign creation
• Optimising reward plan label settings

What’s Next?

This seminar provided a foundation for affiliates to enhance their strategies and leverage ReferOn’s powerful tools. For those who couldn’t attend, we encourage you to contact us on www.referon.com and one of our team members will reach out shortly!?

Follow our social media channels to catch the announcement for our next seminar. We have ambitious plans to extend the educational format by adding more value and practical case studies.