Reels tips, TikTok’s new program and YouTube’s latest feature
Instagram will continue to focus on short-form content.
In an Instagram Reel, Adam Mosseri emphasised that Instagram's focus remains on connecting people with friends and exploring interests through short-form videos. He explained that long-form content, like 10- or 20-minute videos, detracts from these goals because it reduces interaction with friends and lowers the likelihood of sharing content.?
Discover all the latest Instagram tips for Reels in our blog here.?
TikTok has launched a New Program to attract UK Merchants?
TikTok has launched 1MillionClub, a club that recognises UK businesses that have achieved over ￡1 million in sales through their Shops.?
Key features include:
- Up to 90 Days 0% Commission Free Sales
- Free Fulfillment By TikTok Shop (logistics offering in the UK)
- Seller Experience & Support
- Access to TikTok Shop's Seller Academy
- Marketing Collaboration
Find out more here.
YouTube Tests “Add Yours” Sticker for Shorts
YouTube is testing a feature inspired by Instagram and TikTok called "Add Yours," aimed at boosting engagement with Shorts. It will allow creators to prompt viewers with challenges or questions, encouraging them to respond with their own videos. The experiment is currently limited to a small group of Shorts creators globally
Find out more here.?
If you have any questions or you'd like to find out more, get in touch with us!