REEBOK x SELECTED BRANDS NORDIC JOIN FORCES

We are delighted to inform you that Selected Brands Nordic has been appointed as the long-term partner for the REEBOK brand for the Nordic region, Sweden, Norway, Denmark, and Finland.

REEBOK now operates as a freestanding brand with all the potential that includes. The brand was owned by Adidas between 2006-2022.

REEBOK was bought by?Authentic Brand Group in 2022 from Adidas and New Guards Group (NGG) owned by the Farfetch group is the operating partner for Europe, NGG is the company behind brands such as Off White, Palm Angels and more.

“Our partnership with Selected brands cements our strategic plan to expand Reebok’s presence in the Nordic region,” said Emanuelle Granalli, Head of transition at NGG. “Together we will enhance Reebok’s strong appeal with a new approach and with new elevated products to a conscious consumer making all necessary steps to obtain success and growth in this important market.”

The Reebok Design Group, the brand’s global hub, for product design, development, innovation, and creative direction is staying in Boston even after this acquisition and there will also be a hub in Milan for fashion and collaboration developments.

“This year Selected Brands turns 30, and we are pleased to celebrate this milestone by adding Reebok to our brand portfolio. We see huge potential for the brand with all that new energy, roots from heritage but also developing the brand for the future in many new categories.” said Henrik Hobik Executive Chairman, Selected Brands Nordic

This agreement becomes effective from 1 st of May 2023. Presentation of collections including lifestyle and performance, footwear, apparel, and accessories. Orders for season for SS24 is handled by Selected Brands Nordic, also the deliveries for AW23 starting in June 2023 will be operated by Selected Brands.

We will reach out to all existing and potential customers within the near future to present the brands new strategic plan, discuss how we together can grow the business, take care of the brands full potential, and to set up the operational structure.

For brand inquiries please contact:

Anders B?rve, CEO

[email protected]??

+46 70 414 28 10

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For press inquiries:

Elisabeth G?ransson, Marketing Manager

[email protected]??

+46 70 414 28 14

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ABOUT REEBOK

Reebok was the first global sports brand in the world and has the deepest-rooted heritage in the industry. Reebok was also the first Sports Brand focusing on women, and the first to believe in the importance of Fitness and Training in everyone’s life. With one of the highest Brand awareness in the sporting goods arena, it has a unique portfolio of products for the last few decades.

ABOUT SELECTED BRANDS NORDIC AB

Pan Nordic and Baltic distributor for international brands established in 1993, find out more at : www.selectedbrands.com