Reduce Your Risk Of Ad Fraud
- Work With Trusted Partners (Internal and External)
Firstly, You need to utilize ad verification vendors that can help minimize the risk of ad fraud. Once you sort-list your trusted partners, your 50% work is done. be sure to work with a DSP that offers a fraud-free guarantee to ensure you are paying for as little fraud as possible. In addition, implement internal processes and procedures to measure and block fraud by traffic source.
2. Monitor Your Campaigns Closely
The majority of mobile ad fraud is perpetrated via attribution manipulation. Discussing options with your attribution solution as well as closely monitoring all ad campaigns for increased activity from bots will help you understand if you're a victim of ad fraud, as well as know when it may be worthwhile to block (keywords, times of day, etc.)
3. Pay For Performance, Not Clicks
The future of marketing is paying for performance. Clients want results and an agency should put their skin in the game by only being paid based upon results. It's the future of marketing and advertising where both parties win.
4. Transparency
All brands should be implementing strategies to increase transparency and the sharing of performance data across their social advertising supply chain. The next year will be transformational in this area — brands will really wake up to this need.