Reduce Risk and Build Trust to Make Your Offer Irresistible

To increase response and reduce the perceived risk to your prospect, the final touch you can add to any offer is to give it a guarantee. Make the prospect’s act of choosing you a safe choice so that they can reap your benefits for themselves and their families.

The more risk you take away from the prospect and take on yourself, the more response you will generate. The more you reverse the risk in the prospect’s favor, the greater your gains will be!

If there is even a hint of fear, loss, or indecision in the pros- pect’s mind, the prospect will choose to procrastinate.

Offer a Money-Back Guarantee

If you have a legitimate business offer, which I am sure you do, the statistical chance of you having to refund money is low, very low. In over 20 years of offering money-back guarantees on my seminars, it has happened only once, and these are BIG- ticket events. It happened in the karate business 15 years ago, and that was because the guy showed up a day late for the event in Baton Rouge!

In selling millions of dollars in books, audios, and videos, refunds have been requested fewer than ten times in 20 years. And eight of those times, it was the delivery service losing the product more than once (Murphy’s Law), usually with an over- seas client, that caused the dissatisfaction, not the information or product itself.

Here are some examples of guarantees you might explore or modify to fit your needs:

• Try our service for 60 days; if after 60 days you find it’s not for you, simply tell us and we will refund your fees, no questions asked.
• Total satisfaction guaranteed — if any part of your meeting program is not what you had hoped, we will fix it at once or remove the item from your bill.
• Visit Opulent Heights, and if you don’t agree that it is everything we say it is in our brochure, we will refund your airfare up to $500!
• Here is an example of a risk-reversal guarantee for one of my marketing seminars:

Triple Money-Back Guarantee!!

If you do not agree that the information we provide in the Legendary Marketing Boot Camp can instantly be used at your business to make at least an extra $50,000–$250,000 in income, I will:

1. Refund your entire $1,595 investment!

2. Allow you to keep all $3,000 worth of bonus manuals and gifts!

3. And give you $100 in CASH out of my wallet for wasting your time!

If you can afford to turn down an offer like this, then you simply are not serious about wanting marketing success for your company! Take that one to the board and run it up the flagpole! You have nothing to lose and tens of thousands of dollars to gain.

Enroll now. Space is STRICTLY LIMITED to 30 people for this once-in-a-lifetime event that will prove to be the biggest bargain of your entire business career!

Reducing the prospect’s risk increases business no matter what you are selling, what your price point, or what the rest of your offer happens to be!