Reduce returns, boost sales: Reasons why top fashion brands betting big on Fashion Chatbots! ??

Hey there!?? Welcome back to byte by ewiz commerce, your weekly AI digest. This week, we're diving deep into the world of fashion chatbots and exploring how they're reshaping customer service and engagement in the digital era.

What’s a fashion chatbot?

At their core, fashion chatbots are AI-driven programs designed to simulate human conversation. They interact with users, answer queries, and provide personalized fashion advice.

However, their capabilities extend far beyond basic interactions, as they play pivotal roles in trend forecasting, personal styling, and enhancing the overall shopping experience.

The multifaceted role of chatbots in fashion

Chatbots in the fashion industry are not limited to answering queries or processing orders. Their role is diverse, encompassing various facets of the customer journey:

?? Personal stylists

Chatbots can act as personal stylists, understanding individual preferences and suggesting outfits that align with a user's style.?

• H&M's Ada chatbot interacts with users, asking them about their style preferences and then curating outfits based on their responses.

?? Trend forecasting

By analyzing vast amounts of data, chatbots can predict upcoming fashion trends, ensuring brands stay ahead of the curve.?

• Tommy Hilfiger's chatbot, integrated with IBM's Watson, predicts fashion trends by analyzing runway images and social media.

?? Customer support

It’s the most common but hyper-efficient use case of Chatbots. AI can provide instant responses to customer queries, be it about product details, shipping information, or return policies.

• Zara's chatbot assists customers with queries about product availability, sizes, and store locations, ensuring a seamless shopping experience.

McKinsey’s insights offer compelling data — highlighting a significant 15% boost in customer satisfaction and an impressive 12% rise in average transaction value.

?? Virtual try-on

Some advanced chatbots, integrated with augmented reality, allow users to virtually try on outfits or makeup, bridging the gap between online and offline shopping.?

• Recently, Estée Lauder, in collaboration with ModiFace, created an AI chatbot that lets their customers try on lipstick virtually.?

?? Feedback collection

Chatbots can gather feedback post-purchase, helping brands understand customer satisfaction and areas of improvement.?

• ASOS's chatbot interacts with customers post-purchase, asking them about their shopping experience, product quality, and delivery service. This feedback is invaluable for the brand to make necessary improvements.

?? Inventory Management

Chatbots can also assist brands internally by predicting sales trends, ensuring optimal stock levels, and reducing overproduction or stockouts.

Adidas uses a chatbot to analyze sales data and predict inventory needs, ensuring they never run out of popular sizes or styles.

Brands and their Chatbot (success) stories

? Estée Lauder

Estée Lauder's chatbot, integrated into Facebook Messenger, is designed to guide users through their skincare journey. It asks a series of questions about the user's skin type, concerns, and preferences. Based on the responses, the chatbot offers personalized skincare advice and product recommendations.

?? Impact:?

• With a hyper-personalized shopping experience, they saw a boost in customer satisfaction.

• Achieved higher conversion rate and sales growth as users were directed to products tailored to their individual skincare needs.

? Burberry

Burberry's chatbot, launched on Facebook Messenger, offers more than just shopping assistance. It provides users with a multimedia experience, sharing the brand's story through videos and images. Users can also get behind-the-scenes glimpses of fashion shows and explore the brand's latest collections.

?? Impact

• Created a more immersive brand experience, deepening customer engagement.
• By offering exclusive content, the chatbot increased user retention and fostered a stronger bond between the brand and its patrons.

? Victoria’s Secret

Victoria’s Secret's chatbot is designed to enhance the lingerie shopping experience. The chatbot assists users in finding the perfect size and style for bras in their online store. It asks users about their preferences, previous purchases, and fit issues and then provides tailored recommendations.

?? Impact

• Significantly reduced return rates by guiding users to products that fit them best.
• Boosted sales by instilling confidence in users regarding their purchases, ensuring they find the right product the first time around.

What's Ahead?

While chatbots have made significant inroads, the future holds even more promise. As AI technology evolves, chatbots might soon replace brand applications altogether.

The convenience of interacting with a bot without downloading a separate app, combined with the personalized experience they offer, makes them an attractive proposition for both brands and consumers.

Integrating chatbots doesn't require a tech overhaul. ewiz commerce cloud offers user-friendly solutions tailored to your brand's unique needs.

Want to learn more about how AI Chatbots can transform your eCommerce business? Check out this in-depth guide - 11 Powerful ways AI Chatbots improve eCommerce Experience

Conclusion

Fashion chatbots are not just a fleeting trend; they're set to become an integral part of the industry's digital transformation. As brands strive to offer more personalized and seamless shopping experiences, chatbots will play a pivotal role in bridging the gap between brands and their digital-native consumers.

How do you envision chatbots further revolutionizing your brand's digital presence? Share your thoughts in the comments below! ??

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