Reduce Printing Cost by Integrating Electronic Parts Catalogue Software
Amit Kumar Shrivastava
Business Head at Intellinet Systems | Market Leaders in After Market Software Solutions | Helping OEMs Drive Operational Efficiency | Advanced AI-Powered Suite of Aftermarket Software Solutions
In modern times, it's becoming extremely important for OEMs to connect with end customer. But due to use of traditional method in their marketing process there is no way to reach them. Now, the only way to connect with them is through upgrading themselves with digital technology.
The traditional marketing strategy like distribution of brochures and leaflets are outdated techniques now. Marketing and communication through digital technology is dominating the world.
Although, OEMs can capture orders from dealers and answer queries on papers, but in long run this process is not impressive and may spoil the customer experience with the brand.
Due to the use of traditional method in spare parts management and order processing, there are some consequences. Have a look at them -
1. Lack of Visibility
- All the queries from dealers and end-customer are recorded on paper and it's not easy for an automotive OEM to answer all the queries. Also, they don't have proper process or planning for the same.
- Dealers often have issue regarding limited control over the process and lack of visibility in number of process going on at other end.
- OEMs don't have the system to identify urgent orders
- No updates regarding the shipped material in real time.
2. High Order Processing Cost
- OEMs don't have proper functioning for R&D on products and fulfillment of orders on time.
- Due to manual processing they fail to get competitive edge in market.
3. Order Processing Errors
- Lack of proper strategy in after parts production scenario that lead them to huge misconception.
- No process to identify wrong part or duplicate parts delivery
4. Slower Processing Cycle
- Delay in the order placement
- As a result, unhappy customer
To combat all the above defined consequences, paper and excel sheets need to be immediately replaced with electronic parts catalogue software.
Digital Catalogue is now the fastest and most affordable medium for spare parts management and distribution for OEMs to catch the market nerve. Also, it will save a lot of valuable time for automotive OEMs.
Automated software will be helpful in sharing information about new product launch directly at the online portal. Also, inventory management and parts search will be easy as with printed catalogue it's a burdened task.
Electronic parts catalogue software is capable to overcome all the hurdles in spare parts management and help OEMs in smooth business functioning. With digital technology on board, customer will be happy to engage with brand at a deeper level.
Apart from this, there is lot more an OEM can do with illustrated spare parts catalogue. Some notable features of the software are listed below:
- Allow Dynamic Changes
The best feature that this software could offer is eliminating the communication gap between OEM, dealers and the customers. EPC offer empowered solution to the OEM and this will help in increasing the productivity by avoiding any miscommunication.
- Share-ability
With traditional method, there are very low chances of reaching the catalogue with right set of dealers at the earliest. Also, the probability of a catalogue reaching the potential customers is very low. OEM would want to share the details of newly launched product as soon as possible with several mediums. In traditional method it's not possible, but electronic parts catalogue can make it possible, which mean the products will have a greater chance of being viewed and shared by right audience.
- Ensure Returning Visitor
Printed catalogues although serve a great purpose but they are not able to justify their existence, dealers mostly end up throwing them in garbage or keeping in bookshelf. The OEMs never want their customer to move away from product but manual catalogue can't guarantee that. Digital catalogue can be shared online and ensure high return of customer with such better services.
- Help in Earning Customer loyalty
Digital catalogue has number of benefits for OEMs. After integration with existing setup of an OEM, customer will be able to get real-time updates about products and that will help OEM to develop a long-lasting relationship.
Imagine digitized software that can offer all the above features and easy integration possibilities.
Electronic parts catalogue software is digitized catalogue management software that publishes the manual catalogue of OEM into digital format. Mobile application of the same is also available so that OEMs and dealers can use it at remote areas to send and receive orders. Such automation eliminates the old method of parts search and management and will simplify the customer experience.
In case you have any query about the software, feel free to connect with team Intellinet at www.intellinetsystem.com