Redtorch Lights - May 2024

Welcome to May's Redtorch Lights – our monthly newsletter full of news, reports and opinions relevant to anyone working in sport.

Discover the essential elements of a successful creative campaign with our Graphic Designer Brad Sadler.

Using the recent Usyk vs Fury blockbuster showdown as a backdrop, we dive into the rise of high-quality boxing promotions and explore recent case studies to highlight key components of a winning creative sporting campaign.

Read the full article for insights on how to implement these vital creative concepts into your campaigns.

Isabelle Chauzy, Marketing Manager at Bloomsbury Football, a London-based charity empowering young people through football, caught up with Rozie Slack in the latest She Moves The Game Spotlight Series.?

They discussed Chauzy's unique and unexpected journey into the world of football, her vision for a more inclusive future for girls in sport, and her advice to women working in the industry.

Explore the evolution of World Athletics over recent years in the lead-up to Paris 2024.

Discover the strategies World Athletics has implemented to stay ahead of the game in the ever-changing sports landscape – including financial incentives, social media prowess, and embracing emerging stars.