REDISCOVERING AFRICA: BREAKING FREE FROM OUR COMFORT ZONES
Jean Claude AGBORTEM
An Experienced Business Development Consultant / Marketing and Communication Specialist who understands the African business landscape, focusing on West and Central Africa.
Despite Africa's vastness and its wealth of untapped opportunities, many Africans tend to overlook what their own continent has to offer, preferring to remain within the confines of their homes or behind their screens.
However, if more Africans began exploring other African countries and engaging with their fellow Africans, they would find a continent full of vibrant cultures, opportunities, and experiences waiting to be embraced.
Ironically, while Africans frequently travel across Europe and stay in the finest hotels in Dubai, many have never set foot in neighboring African countries. This lack of exploration not only stifles personal growth but also hinders trans-African trade, further slowing the continent's development. Every day, we lament Africa's challenges, yet we fail to truly engage with its potential.
It's crucial that we, as Africans, take the time to explore our continent, fully immerse ourselves in its opportunities, and contribute to its growth.
While others come to Africa and thrive, we often remain stuck in our own discontent. The truth is, Africa won't come to you—you must go out and seize the opportunities it offers. We can help shape a prosperous future for our continent by changing our narrative.
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