???????? ?????? ?????? ???????? ???????? ???????????? ???? ???????????????? ?????????????? ???????????????

Understanding targeted demographic:

Understanding your customer is important, and Providing them with a great user experience for your product is even more. Which in turn maintains or even increases customer retention, thereby maximizing profits.

The customers love to stick with a business that offers them value and provides great experiences along the journey.The more value you offer potential clients, the more likely they are to complete the customer journey.

● What are the key challenges marketers face?

But there are some key challenges that are faced by marketers. Customers are firmly incorporating technology into their purchasing journey, undertaking buying journeys in increasingly complex ways and often using multiple channels and devices to complete a single purchase. Whilst initially it may seem as though customers using more channels means marketers have more opportunities to reach them, the reality is that customers expect to be able to use their preferred methods or channel at each stage, and at any time, adding to the complexity faced by marketers.

Another key challenge faced by marketers is customer expectations. Customers increasingly want their journey to be truly personalized, built around their individual needs. That includes different purchasing options and ever more convenient customer service. Consumers are increasingly likely to seek out reviews from friends, family members, and peers when making a purchasing decision so it is vitally important that the reputation of your organization is positive amongst these groups. This has led to different advocacy platforms like TripAdvisor evolving and their influence on customer behavior cannot be understated.

Authenticity is another area that is becoming increasingly important to customers. Authenticity doesn’t mean that your organization’s products have to be all-natural or hand-crafted. It means that customers expect to be engaged with marketers on a human level, the organizations they want that demonstrate understanding and empathy towards them and genuinely care about helping to solve their problems. Customers are quick to recognize organizations who treat this as a tick-box activity.

● What is the customer journey?

The customer journey is the collective interactions that consumers experience as they interact with a brand.This is a common term used by marketing and leaders in order to develop strategies and roadmaps.

● What are the 5 customer journey stages?

1. Awareness:

There are Distinct phases from which Awareness is the most important. The potential customer should be guided accordingly in order to be introduced to and buy into your products. It is a discovery stage for the customer where the customer realizes that they have a need or a problem, so they start searching for solutions, which accommodates common marketing practices such as online ads and educational offers.

To reach thecustomers in the awareness stage some tips are provided on how to do it. For starters deliver the kind of content and resources aimed at providing detailed information about your business or products. Another tip is to give customers how-to resources and videos to make them understand your business in a complete manner.

After gaining their trust, Provide them access to the whitepaper, ebooks, industry reports, and checklist to make them feel comfortable in knowing your products and services.But marketers have to make sure all the content is in a digestible form as it makes reading easy and helps buyers navigate through stages of customer journey easily.

2. Consideration:

Consideration phase is the second important phase in which your potential customer compares an organization's offerings to its competitors. So to continue engaging with audience members, Blog content, success stories and email nurturing campaigns can help drastically.When teams engage with customers, they can reinforce the offerings they provide so consumers can understand their benefits more effectively

3. Purchase:

Purchase phase requires Marketing teams to change content tone and messaging from high-level and educational to a more detailed approach. Here the decision is made and purchase has gone ahead and this is now the tie for immediate action. Start up your welcome and messaging machines for a great experienced progression journey. Most potential customers decide and purchase a product or a service for a certain organization as People in this stage commonly have a short list of companies that they would buy from.

4. Retention: