?? Redefining what’s next - Coffee in a tube to AI’s future
We love collaborating with disruptors who challenge the norm. Recently, our Zurich office hosted Alexander Haberlin, co-founder of No Normal Coffee, the startup behind the world’s first coffee paste in a tube.?
The session explored the MAYA principle (Most Advanced Yet Acceptable) and the balance between bold innovation and market acceptance. Too safe, and a product fades into the background. Too radical, and people hesitate to adopt it. No Normal Coffee proves that controversy can drive growth, sparking curiosity and conversation. Paired with a tasting session, the talk gave us fresh insights into launching disruptive products successfully.
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It’s a new look and a bigger mission. For over a decade, we’ve built ventures that redefine industries. But evolution is inevitable. Today, Creative Dock is more than a venture builder. We’re a business growth engine that helps enterprises launch, scale, and operate ventures that have a lasting impact.
Our new website is more than just a redesign. It's a reflection of this shift. It’s built for clarity, making it easier to see what we do, how we do it, and why it works. Whether you’re looking for venture building, large-scale business transformation, or hardware ventures the site lays it all out. No fluff, just impact.
This is Creative Dock’s next chapter. One where we help the world’s biggest companies build businesses that last. Ready to explore?
In a recent Vogue interview, Gabriela Teissing, CEO of Creative Dock, shared her perspective on independence in the workplace, the strengths of Gen Z, and the role of shaping AI for the future.
She highlights that regardless of which generation, it's more about getting employees excited and motivated in the right way. Gen Z, in particular, stands out for their digital fluency, confidence, and adaptability. Seeking rapid growth and challenging traditional structures make them a key force in modern business, especially with the right guidance.?
On AI, Gabriela highlighted the importance of steering its development in the right direction. The focus should not be on whether AI replaces jobs, but on how it can support and amplify human potential. At Creative Dock, AI is seen as a tool to optimise talent and create new business opportunities, ensuring that people remain a core part of real-world innovation.
Let us become the driving force of your company’s evolution.
See you in a month!
Gabriela Teissing, Creative Dock CEO