Redefining Goals: Why TIMES is the New Gold Standard Over SMART

Redefining Goals: Why TIMES is the New Gold Standard Over SMART



In the dynamic, fast-paced business, leadership and personal development landscape, goal-setting frameworks serve as crucial blueprints for success.?


Traditionally, the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) methodology has dominated this arena. The SMART framework is a widely used approach to goal-setting that emphasises setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. However, as we navigate a world that demands innovation and bold visions, it's worth asking: are we genuinely tapping into our full potential with SMART goals, or are we merely scratching the surface?


At The Power Within Training, we believe in challenging the status quo, so we propose shifting towards a more expansive and inspirational framework: TIMES (Time-based, Inspirational, Measured, Engaging, Specific). This approach aligns with modern business dynamics and harmonises with our foundational belief in the transformative power of Motivational Intelligence (M.Q.), which refers to the ability to understand and manage one's own motivation, as well as the motivation of others, to achieve goals.?


We see M.Q. as a crucial component of effective goal-setting and believe that the TIMES framework provides a practical way to apply this concept in a business context.


The Limitations of SMART Goals

SMART goals are praised for their clarity and practicality, making them easy to follow and measure. However, this framework often implicitly encourages setting goals within safe, predictable boundaries. While meant to ensure attainability, the 'Achievable' and 'Realistic' components can inadvertently stifle ambition, encouraging a mindset that shies away from stretching beyond the familiar and the immediately attainable.


This conservative approach can be particularly limiting in environments that thrive on innovation and significant growth, where setting sights too low may mean missing out on groundbreaking opportunities.?


While SMART goals help maintain the status quo, they often lack the spark to propel us towards exceptional achievements.



Introducing TIMES: A Framework for Unparalleled Growth

TIMES redefines goal-setting by focusing on elements that inspire and engage, pushing individuals and organisations to envision and achieve grander possibilities. Here's a breakdown of the TIMES framework:

  1. Time-based:?Goals must have a clear timeline, but unlike the conventional approach, this timeline should challenge us to achieve more in less time, fostering a sense of urgency and focus.
  2. Inspirational:?Goals should be ambitious enough to inspire action and stimulate motivation across all levels of the organisation. This is where Motivational Intelligence comes into play, enabling us to transcend ordinary expectations and engage with our aspirations on a deeper, more emotional level.
  3. Measured:?Each goal should have specific criteria for measuring progress. However, instead of mere quantitative measures, the focus should be on qualitative insights that encourage continual learning and adaptation.
  4. Engaging:?A goal should mobilise everyone involved, creating a shared commitment to the vision. This engagement is pivotal in building a collaborative culture that values every contributor's role in achieving the set objectives.
  5. Specific:?While maintaining specificity, TIME's goals demand a specificity that aligns directly with the end outcome, not just the process to get there. This shifts focus from ticking off tasks to achieving outcomes that truly matter.


Why TIMES Outperforms SMART

The power of TIMES lies in its ability to transform goal-setting from a routine administrative task into a vital, energising part of organisational culture. For instance, in a recent case study, a tech startup used our TIMES framework to set ambitious goals that outlined what was to be achieved and articulated a vision that excited and united the team. By embedding inspirational and engaging elements into the framework, TIME's goals significantly increased productivity and a more cohesive team dynamic.


Moreover, the TIMES framework fosters a growth mindset by encouraging stretch goals that push boundaries and redefine what is possible. This drives innovation and builds resilience as teams learn to navigate the challenges of ambitious goal-setting. TIMES's adaptability reassures the audience of its effectiveness in various business contexts.


Building Trust and Vision with TIMES

A crucial aspect of TIMES is its emphasis on building trust through engagement and shared visions. When teams work together towards inspirational goals, it enhances trust across all levels of an organisation, fostering a sense of inclusion and value. This trust is fundamental to promoting an innovative culture where risks are embraced as necessary for growth.

Additionally, by focusing on outcomes rather than processes, TIMES helps craft a clear vision as a rallying point for the entire organisation. This vision-driven approach ensures that every effort is directed towards meaningful impacts, making every achievement a step towards realising the broader organisational aspirations.



As we stand at the cusp of a new era in Motivational Intelligence leadership development, we must adopt goal-setting frameworks that address the present demands and pave the way for future innovations. TIMES offers a robust alternative to the traditional SMART framework.?


It aligns seamlessly with Motivational Intelligence principles, empowering individuals and organisations to set goals that challenge and inspire, leading to personal growth and professional development. It's a tool for those who aspire to lead in a world driven by relentless change and boundless opportunities.


Embrace TIMES, and let's set goals that challenge and inspire us to exceed every expectation and achieve what once seemed impossible.


Why,?T.I.M.E.S.,?because we don't have TIME for non-productive goals...?


Are you ready to unlock your team's full potential?


Join us at The Power Within Training, where we specialise in developing Motivational Intelligence, an essential tool for today's leaders.



All our programmes—including our world-first?Executive Diploma in Leading With Motivational Intelligence (M.Q.)? and our?Business Growth Academy , our fully online?Self-Leadership Development ?programme, and multiple Executive,?Team , and?Business Coaching ?programmes — are designed to inspire and empower, providing you with the skills to lead confidently and creatively.


Why wait to see the change when you can be the change?


Register today and embark on a journey to exceptional leadership. Our expert trainers, backed by cutting-edge research in neuroscience and psychology, are dedicated to helping you achieve your dreams and unleash your team's true potential.


Don't just lead; inspire. Don't just manage; motivate.


Become the leader you were meant to be. Register for our leadership training programmes at The Power Within Training and watch your team's productivity soar.


Act now – your team's future success is waiting.


Boosting team productivity is not merely about working harder; it's about working smarter and getting everyone on the same page (Green Arrow Team Thinking).?


You can significantly enhance your team's effectiveness by cultivating a growth mindset, setting clear goals, fostering communication, investing in development, and recognising achievements.


Remember, the journey to exceptional leadership and high-performing teams begins with a single step – and that step is Motivational Intelligence (M.Q.).?


Join us at The Power Within Training and start your journey today.




James Fleming?

The Power Within Training,?

The Motivational Intelligence Company


Anne Marie McGuire

Freelance Trainer at Holsectraining/Close Protection Officer

6 个月

Great post and I have to agree that smart is outdated and doesn’t motivate, just adds pressure to getting the job done, where times is more motivational. Great read well done james and co x

要查看或添加评论,请登录

社区洞察

其他会员也浏览了