Redefining Consulting Partnerships: Why 2025 Will Transform CPG Innovation

In an industry often criticized for its "billable hours" mentality, it's time for a radical shift in how consulting partnerships operate. After over a decade of creating billions in value for CPG partners, we're setting a new standard that challenges the status quo and redefines what true partnership means in consulting.

The Hidden Cost of Failed Launches

The consulting industry harbors a dirty secret: countless hours spent on projects that never see the light of day. While some consultants view strategy shifts and canceled launches as opportunities for additional billable work, this approach fundamentally misaligns interests and wastes precious resources that could drive real innovation.

A Decade of Learning: The Power of Walking Away

Eleven years ago, we made an unprecedented decision: We fired a major CPG client for treating our team as mere "developers" rather than strategic partners. This wasn't just about missed meetings or last-minute cancellations—it was about recognizing that true value creation requires mutual respect and commitment to promises made. The wasted life spent in command-and-control relationships is not the best use of anyone's time/life/money.

The 2025 Revolution: Becoming the "Only" Choice

We're not interested in being the "best" anymore – we're becoming the "Only." Here's how:

1. Drastically reducing upfront fees
2. Implementing performance-based compensation structures
3. Guaranteeing our work – a first in the CPG innovation space
4. Ensuring mutual accountability through partnership agreements

The Challenge to the Industry

We're extending an open invitation to other consultancies in the CPG innovation space to guarantee their work. This isn't just about changing payment structures—it's about stopping the collective waste of resources and delivering the value that consumers ultimately deserve.

Why This Matters Now

In a world where innovation is critical to addressing global challenges, we can't afford to waste time on projects that won't see implementation. Every hour spent on unrealized innovations is taken away from creating real impact.

The future of consulting isn't about being the biggest or the most prestigious – it's about being the most accountable and value-driven partner in the room.

This transformation isn't just about changing how we work – it's about ensuring every minute spent contributes to meaningful innovation that reaches consumers. Let's make 2025 the year we stop accepting the status quo, stop treating it as two sides and start behaving like we have one team and one collective mission, and start demanding more from our partnerships.

Are you ready to join the CPG innovation revolution?

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