Redefine Your Dreams
Bruce Turkel
“Bruce speaks with confidence and competence, triggering the audience to build solutions.” Grey Goose Vodka
Redefine Your Dreams
Sometime in the early 2000’s, Dr. William Werther was chatting with my father.
Bill was telling my dad that his greatest goal in life was to be a philanthropist. And even though Dr. Werther knew that he had helped scores of students throughout his career, his biggest disappointment was that he hadn’t earned quite enough money to build a powerful philanthropic machine.
My father asked Dr. Werther for his definition of a philanthropist.
Bill said a philanthropist was a person who worked diligently to give money away with the intent of making the world a better place.
My father nodded in agreement. Then he asked Dr. Werther why that definition precluded him from being a philanthropist?
Bill repeated that he didn’t have enough money to give away and maintain a sustainable fund.
My dad paused for a moment before responding.
“Who told you that you have to give away your own money?”
From that day forward, Dr. Werther and my father partnered to create the Center for Non-Profit Management at The University of Miami. Over the next ten plus years the center operated the pair educated thousands of non-profit professionals. Their mission was to teach non-profits to “manage for results.”
Thanks to their commitment and hard work, the attending organizations raised millions of additional dollars and helped enormous numbers of underserved communities. And because the Center was cause-agnostic, Bill and my dad reached every part of the community and every demographic.
From advocates for immigrant farm workers to teams repairing inner-city homes damaged in Hurricane Andrew to prisoner education programs, to free clinics to foster care organizations, their good works impacted an entire community.
Simply put, lots of great people did lots of great work. But if the pair hadn’t redefined their definition of the word philanthropy in the first place, none of these good things would have happened.
Why?
Because based on the traditional meaning of the word philanthropy, Dr. Werther didn’t think it was possible that he could live his dream and become a philanthropist. Clearly what was holding him back was a definition, not his abilities.
That obviously brings up a question: What outmoded definitions are holding you back from doing the things you want to do?
What do you need to redefine?
When I was a little boy on Miami Beach, the most important thing in our lives was sports. My friends and I would suffer through our classes just to get to recess. Then we’d outside and play ball. And the minute we got home we’d run to the empty lot at the corner to play football, softball, kill the man with the ball, or whatever was in season.
Now I come from good, strong athletic stock. My dad played basketball in New York in high school and college and pitched in the men’s night league. My younger sister was the best athlete in our elementary school. My little brother Doug is a natural athlete who can play anything. And my mother was a terrific tennis player. But despite all my genetic potential, I couldn’t even throw the softball past the girl’s line in the President’s Physical Fitness award competition. Worse, I always came in last in the 50-yard dash.
I was the worst athlete in the school. But as an adult I’ve finished three marathons and scores of half-marathons. I’m a regular at the gym and spend my weekends cycling and scuba diving.
What changed?
At some point I decided to redefine my definition of the word athlete to focus on participation and not outcome. And by doing this I redoubled my efforts to stay in shape and enjoy physical activity.
Changing your definition of the words that hold you back is simply another way to rebrand yourself. It allows you to reestablish what matters in your life and what you’re going to do to benefit from it. Just like the citizens helped by my dad redefining Bill Werther’s meaning of the word philanthropy or my blood pressure and waist line benefiting from my redefinition of the word athlete, there’s something out there just waiting for you to redefine whatever’s holding you back from accomplishing what you want to do, too.
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Graduate at Being a Leader Ontological / Phenomenological Model
7 年Dear Bruce, What you have discovered in distinquishing and redefining language, and using actual life experiences, is AWESOME!! You are utilizing epistemology to empower our world view of language. Great work my friend! RESPECTFULLY, Martin.
Business Development
7 年God bless your father Bruce. I've read a bit or 2 or 9 about him. What a splendid man. The world is a better place due to his efforts. You are so lucky to be raised by a man of true character!
Creative Director Brand & Design
7 年Great blog and motivating perspective. I guess a part of getting older, or hitting the mid life crises, is re-evaluating your life, accomplishments and dreams and find new purpose and perspective. AND learning that time has value and giving your time can be more valuable than giving money. Like your dad and Dr. Werther did. Kudos to them - and to you Bruce for all the work you do for misc. charities and organizations.