Redefine 2023 Ecommerce Trends to Grow your Business!
Making your ecommerce unique can be a challenge to transcend in the market, especially in an unexpected crisis like the 2020 pandemic. Forward-thinking companies strive to redefine trends into competitive advantages by making them their own. Today we want to share 8 top trends that can leverage your revenue-generating activities all year long!
Merge into an omnichannel solution
“Online sales still make up a greater portion of retail sales than they did prior to the pandemic. But they have steadily declined from their peak in the spring of 2020,” says Nathaniel Meyersohn of CNN Business.
Why is this important? With the transition from online to in-person shopping preference, people have become more tech-savvy in their shopping journey and haven’t completely abandoned online research to enrich their decision-making phase. They may also rely on data on your digital platforms for available inventory or if fulfillment is the best option.?
Biggest challenges e-commerce business face to become an omnichannel solution?
In other words, Ecommerce volume growth continues to experience deceleration but ecommerce trends and expectations are here to stay. 73% of e-commerce consumers report using various channels during their customer journey. Now the question is, is your digital and in-person a unified front or does your customer have a different experience in each???
Loyal customers will de advocates on social media and engage but easily compare prices and product availability, or even evaluate your accuracy by comparing online data and offline experience!
How can your business nail omnichannel presence?
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Customer Retention starts with User Experience
Size, Tracking, Refunds? Customer service contributes to initial sales, but in the long run, will impact customer retention. By investing in user experience and analyzing how frictionless any concerns or questions your clients or potential customers may have you are on your way to upkeeping your brand!?
Whether it's choosing a size, tracking a shipment, or requesting a refund, customers want help - fast through their preferred channel, whether that’s a phone, social media, or live chat.
Did you know? 87% of consumers spend less or completely leave brands if customer service isn't great!
24/7 customer service can be costly therefore chatbot technology powered by automation and AI is advancing fast and providing an essential role to make the shopping experience with more personalized service and product recommendations.
E-commerce allows your business to be open 24/7, so ensure your customer service is also!
Return: Redefine and adapt strategically to help inflation-scared consumers
Inflation will continue to influence consumer budget and spending in 2023 but how can your business mitigate its effect?
With mindful consumers and high financial anxiety roaming the market, your business can show empathy and provide a new approach and offers! Flexible returns and budget-friendly options can give your customers flexibility and assurance when shopping. Yes, returns may be costly, but in moments like these shoppers will make a return, easy or not. A complicated process or inflexible policy will only close the door to future purchases, instead of diminishing return volume.?