Reddit recently brought on a new Head of Research Science who announced that they were expanding the Beta Program for Reddit Researchers. The company indicated that they started with a small group of beta testers and are now expanding the program to a larger group. They put a call out for researchers to apply to participate.
"Selected participants will gain access to our product for accessing research data, enabling them to test the product, run queries, export data, and provide valuable feedback. At this stage, we’re specifically targeting PIs (Principal Investigators) at accredited universities who are comfortable interacting with APIs using SQL and Python wrappers, who can dedicate time to using the product, and who are available for feedback sessions."
Up to 50 participants will be onboarded in September to start testing the API and running queries for Research purposes. They haven't indicated what level of data access will be made available but I'm assuming it'll be more than the current data partners below get access to... however it makes more sense for that to be one of the learnings they hope get, insights around the usefulness of the data depending on the use cases.
r/reddit4researchers is different from The Reddit Developer Platform r/devvit, also in beta -where third-party developers can use it to create interactive games, utilities, or moderation tools.
Below is the list of use cases that Reddit considers "Commercial Use" and require permission.
- Mobile apps with ads, promos, or paywalls
- Search or website ads
- Services, research, or data access for fees
- Subscription services
- Sponsorships
- Licensing or royalty fees for products
- Free product features available for upsell
- Publishing content from Reddit on monetized websites or apps with ads
- Selling access to models trained on Reddit data
Here's an updated and comprehensive list of Reddit's data and API partners, categorized by their use cases, along with the problems they solve:
1. Data API Partners
These partners utilize Reddit's Data API to access and analyze Reddit’s vast user-generated content:
- Google: Uses Reddit's Data API to enhance AI models, improve search algorithms, and better understand content trends and user sentiments(
- OpenAI: Accesses Reddit data to refine AI-driven tools like ChatGPT, improving conversational context understanding and user engagement.
- Sprinklr: Integrates with Reddit’s Data API to provide enterprise clients real-time access to public conversations on Reddit, aiding in sentiment analysis and customer feedback tracking for better marketing strategies(
- ActionIQ: Employs Reddit data to enhance customer data platforms by building audiences, orchestrating experiences, and personalizing interactions to drive revenue.
- Foursquare: Uses Reddit’s geospatial data to inform businesses on location-based decisions, enhancing customer experiences with in-depth location and human mobility insights.
- Singular: Leverages Reddit’s data for mobile measurement, providing marketers with ROI analysis, creative reporting, and fraud prevention.
- Gamesight: Utilizes Reddit data to combine proprietary information and software, driving revenue and engagement for gaming clients
- LiveRamp: Integrates with Reddit to enhance data collaboration, supporting flexible and secure data use across business operations.
- Kochava: Uses Reddit’s API to provide real-time data analytics and omni-channel measurement for data-driven marketers.
- Branch: Utilizes Reddit data for mobile linking and attribution, helping brands unify user experience and measurement across platforms.
- AppsFlyer: Accesses Reddit data for advanced measurement, deep linking, and analytics, aiding brands in creating better customer relationships while maintaining privacy.
- Adjust: Partners with Reddit to offer app measurement and analytics, helping marketers grow and measure their apps across multiple platforms.
- Rockerbox: Employs Reddit data to enhance marketing data platforms, supporting multi-channel measurement and data-driven decision-making.
- Videoamp: Uses Reddit data for media measurement and optimization, helping redefine media value in digital advertising.
- Samba TV: Leverages Reddit for audience data and omni-screen measurement, offering unified views of consumer journeys across TV and digital platforms.
- InMarket: Uses Reddit data to measure the impact of omnichannel marketing from impressions to purchases, optimizing ad spend and performance.
- NCSolutions: Integrates Reddit data into sales effect measurement studies, providing outcomes-based campaign performance analysis.
- Oracle Moat: Employs Reddit data to measure media performance across digital and TV advertising campaigns.
- Human Security: Uses Reddit to safeguard enterprises against bot attacks, fraud, and account abuse.
- DoubleVerify: Integrates with Reddit to ensure digital media measurement accuracy, enhancing the advertising ecosystem’s safety and security.
- Flashtalking: Utilizes Reddit data to optimize digital advertising across various channels, integrating with existing tech stacks for improved campaign results.
- mParticle: Leverages Reddit data to manage customer data across product and customer lifecycles, improving data management capabilities.
- Nielsen: Uses Reddit to shape the future of media measurement, analyzing behavior across all media channels.
- Tealium: Connects customer data across multiple channels using Reddit’s Conversions API, enhancing customer data infrastructure.
- Google Tag Manager: Uses Reddit data for simplified tag management across digital platforms.
- SuperMetrics: Integrates Reddit data into reporting platforms, consolidating data from various sources for comprehensive marketing insights.
- Unified: Offers paid social advertising services, leveraging Reddit data to optimize advertising investments in social media.
- Adverity: Uses Reddit data to automate data connectivity and governance, enhancing data management and transformation capabilities at scale.
2. Ads API Partners
These partners leverage Reddit’s Ads API to enhance advertising capabilities:
- Sprinklr: As the first official Ads API partner, Sprinklr integrates Reddit’s Ads API to help businesses create, manage, and optimize ad campaigns on Reddit, providing analytics and ad tools for better audience targeting and engagement
3. Conversions API Partners
These partners use Reddit’s Conversions API to improve tracking and performance measurement:
- Tealium: Integrates with Reddit’s Conversions API to enhance conversion tracking by using server-side data, providing clearer insights into ad performance and user behavior(
4. Research and Academic Use
Reddit's Research API supports academic and non-commercial research:
- Academic Institutions and Researchers: The Research API allows access to Reddit data for studying user behavior and social trends, aiding various academic fields, including social sciences and market research(
5. Developer Tools and Third-Party Apps
Reddit's APIs and developer tools support a wide range of third-party applications:
- Moderation Tools and Bots: Developers use Reddit’s APIs to create tools that help moderators manage communities more effectively, automating tasks and improving content management
- Narwhal, Relay, Now for Reddit: These apps utilize Reddit’s APIs to provide enhanced user experiences and accessibility options, expanding Reddit’s reach and functionality
These partnerships showcase Reddit's extensive integration with various industries, supporting applications that range from AI enhancement and marketing optimization to academic research and community management.
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