Reddit Prepares to Go Public
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1. As Reddit prepares to go public on the New York Stock Exchange the company revealed more about its advertising business in its filing documents.
The platform has 267.5 million weekly active users globally, 131 million of whom are in the US.
Reddit explained that its advertising is built around contextual targeting and user interest, which Reddit expects will become more valuable to advertisers as third-party cookies are phased out of Google Chrome later this year.
The company also sees an opportunity for them to focus more on facilitating and “monetizing commerce” in the near future.
Source: Marketing Brew
2. Google announced a significant organic search ranking update for March. The goal is to “surface the most helpful information on the web and reduce unoriginal content in search results”. Google projected a 40% reduction in what they deem to be low-quality search results. This could include websites created primarily to match specific search queries, often monetized through affiliate links.
Source: Google
3. Google is testing a new PPC ad format. No details have been released by Google but the “experimental” ad appears as an image card within a carousel.
Source: Search Engine Land
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4. TikTok could be forced to sell, or risk removal from US app stores. A bipartisan bill wants to separate TikTok from its parent company, Bytedance, over ongoing security concerns.
Source: BBC
5. Microsoft has made its own version of Google’s Performance Max available globally. Performance Max campaigns are an automated advertising solution that will serve ads across Mircosoft’s ad network.
Source: Microsoft
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Attended Government College University, Faisalabad
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8 个月Interesting roundup, Kole!? It's intriguing to see Reddit's strategic moves as it gears up for its public debut, especially with its emphasis on contextual targeting and user interest in advertising. The impending Google search ranking update also catches the eye, promising a cleaner search landscape with reduced low-quality results.? Google's experimentation with a new PPC ad format and the potential impact of a bipartisan bill on TikTok's future in the US add further layers to the evolving digital marketing landscape.? Microsoft's global rollout of Performance Max campaigns presents yet another avenue for advertisers to explore.? Exciting times ahead for marketers as these developments unfold! #Marketing #DigitalMarketing #Reddit #Google #TikTok #Microsoft #Advertising #cwdigimark
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8 个月Great read as per usual Kole Ogundipe ????