Redbox Mobile Announces ASTRA – A Revolution in Search Ads Campaign Management for Media Agencies and Brands

Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the launch of Astra – a new version of its proprietary Search Ads ad-tech platform.

Showcasing formally at this week’s global mobile event MAU Las Vegas, Astra evolves the Redbox ad-tech into a fully scoped platform, developed not only to help agencies manage complex campaign portfolios, but to allow brands to self-serve their own Search Ads strategies.??

Astra brings next-level campaign management and performance to brands and agencies investing in Search Ads.?Commenting on the announcement of Astra, James Salins, CEO of Redbox Mobile said – “Redbox has a well-established and highly knowledgeable agency team, who are using Astra to manage hundreds of Search Ads campaigns for our clients, globally.?Our team’s expertise has fed directly into the development of Astra, which has been built from the ground-up, to improve Search Ads performance, save users’ time and deliver useful insights that help to evolve strategies.?In addition to showcasing at MAU, we’re also excited to be meeting media agency groups at the Cannes Lions Festival, to demonstrate the potential for app clients.”

This major release was scoped and built by the highly experienced Redbox development team, run by CTO Sam Chorlton, who had this to say – “Busy app agencies and marketers are looking for a Search Ads platform that not only saves them time, but also delivers built-in machine learning to take care of keyword bidding, regardless of the vertical.?Astra’s Smart Bid Manager does the heavy lifting here, by making continuous dynamic adjustments to bid prices to increase the user’s ability to achieve industry leading campaign performance.”

The comprehensive analytics of Astra’s data is delivered to users via an intuitive, dynamic dashboard that allows team collaboration across multiple campaigns and territories and permits detailed report building.

Rory Mudie, Founder of Redbox Mobile added “With the launch of Astra we’re bringing a revolution in Search Ads campaign management to the iOS app marketing community.?Being an Apple Search Ads Partner, it’s vital for the Redbox ad-tech to open doors to greater performance and ROAS, for agency-managed and self-service clients.”

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