RedBook's Women of Influence

RedBook's team boasts a brilliant breadth of talent and expertise. Today, we highlight the voices of three incredible women who immensely contribute to our success. Head of Property Poppy Chenevix-Trench , Projects Manager Emma Cook , and Head of Partners Zahra Taleifeh reflect on their journeys and share how determination, pride and care have been common drivers in their careers.

#IWD #InspireInclusion

Can you share a bit about your journey in the property/design industry, including how you entered the field and any significant milestones along the way?

Zahra: I consider myself lucky to have grown up in the world of property development - those early years spent exploring construction sites ignited a profound love for architecture within me. Driven by determination, I pursued this passion and turned it into a rewarding career. After obtaining my qualifications, I wasted no time in establishing my own architecture and design firm. At the same time, I took on two exciting development projects while refining my skills as an architect in the industry.

My experience at the Bartlett School of Architecture was truly transformative, particularly under the mentorship of Professor Jonathan Hill. His guidance has greatly influenced my approach to architecture, leaving a lasting impression on me.

Emma: Despite still being in the youth of my career, I’ve had the privilege of exploring the construction sector from various perspectives—embracing design and technical coordination, and now, using a projects manager approach. Ignoring initial advice from my early education, I pursued a degree in Interior Architecture and went on to settle into an architectural design role in London. From there, I remained on the technical side of design, despite it being heavily male-saturated, and eventually began my journey as a Projects Manager at RedBook.

Poppy: I joined Savills Waterfront Department in 2014, working with the wonderful Sarah Gretton and Fran Moynihan . These two women meant the world to me—they invested time, energy, and love into me and my career. They are both inspiring and incredibly hard-working. I realised I had landed on my feet, and this was the career for me!

After 3.5 years there, I went to work for Savills Super Prime Res Dev, where I was involved with some of the most prestigious properties in PCL, and finally joined the Savills Private Office, working alongside the phenomenal David Forbes RIP. Every move taught me more and more. Then RedBook came onto my radar, and the rest is history.

What challenges or biases have you faced as a woman working in this industry, and how have you navigated or overcome them?

Emma: As a younger individual, I have been lucky to have started my career in great companies at a time when women were more accepted within the construction industry. That being said, I have observed instances of bias along the way. Thankfully, I have had very supportive management over the years who have never made me doubt my opportunities.

Poppy: The property industry is prominently male, so yes, there have been times when I have faced challenges or biases, but it is how you deal with them that matters. For me, men and women are equal. We both bring something different to the table, and our opinions are equally important—men don’t think like women and vice versa, so we both have something to offer. This is what I always keep in mind when I am faced with challenging situations.?

Zahra: In my career, I've encountered challenges that have prompted growth and reflection. From facing comments about my appearance to navigating male-dominated social events and acknowledging the gender pay gap, these moments have spurred me to pause and reassess.

Despite these realities, it's important to remember that acceptance doesn't mean agreement. Through these challenges, I've developed resilience and hope, seeing each obstacle as an opportunity to advocate for change and foster a more inclusive industry.

Could you highlight some memorable achievements or projects from your career that you're particularly proud of?

Poppy: The highlight of my career is the path it has taken me on. I am proud of many memorable achievements and projects I have been involved with, but it is the overall journey I am most proud of.?

Zahra: In the past year, I've had the privilege of collaborating closely with one of our largest clients, which led me to the Middle East where I hosted a series of workshops. It was a unique experience for me as the only woman at the table. While it was initially daunting, it also filled me with a sense of pride.

Being in that professional setting as a minority was eye-opening, yet it reminded me of the strides we've made in promoting inclusivity. Despite the initial nerves, I embraced the opportunity to bring my unique perspective and expertise to the discussions. It was an empowering journey that highlighted the importance of breaking down barriers.

Emma: The most memorable part of projects is the positive feedback from clients and colleagues. The reason I fell in love with the design industry was the ability to enhance people’s lives through their surroundings, and knowing that I’ve successfully achieved this is the only encouragement I need to get out of bed in the morning. I’m also extremely grateful to have worked alongside colleagues with incredible talent and skill sets. I am proud of myself for having the confidence to carve my own path through the design industry, which has only brought me success.?

Based on your own experiences, what advice would you offer to other women aspiring to pursue careers in property/design?

Zahra: Believe in yourself and surround yourself with people who lift you and empower you. Offer support and encouragement to others as well. It's essential to get comfortable with feeling uncomfortable sometimes. Stand up for yourself, and don't hesitate to embrace your femininity.

Emma: There is ever-growing space for women in both property and design spheres at all levels. Pursue your career with a positive outlook from the get-go and understand the value that you, as an individual, can bring to the design world.

Poppy: Don’t overcomplicate it, be kind, work hard, stay true to yourself, and most importantly, keep learning. I read a wonderful book that was hugely inspiring for me: If in Doubt Wash Your Hair by Anya Hindmarch. I read it when I returned to work from having my second child. It was just what I needed to hear to fill me with confidence and know that I wasn’t alone in what can feel quite a daunting time. She set me on the right track at the right time.?