Red Shell @ NACUFS in Myrtle Beach, SC.....Recap

Had a great day in Myrtle Beach at the NACUFS regional show. Very impressed with the NACUFS staff and the event company. Everyone was so welcoming and helpful.

Shoutout to NACUFS and CTD Convention services for your professionalism and assistance with everything.

Special call out to our company chef Keizo and David our operations specialist for their energy and professionalism! The teamwork was amazing and enjoyed sharing a couple of good seafood meals with you!

Kudos to Ice Man Ski for the excellent ice sculpture showcasing our sustainable sashimi, nigiri, poke towers and other capabilities of our program... www.icemanski.com

TAKEAWAY:

The key questions coming from potential future partners at the show was: "What differentiates Red Shell from other sushi vendors servicing universities?" "Why would we change our current vendor?"

The answer is simple.......

We are not "franchisor", we have corporate chefs which execute with consistency across all accounts. Our chefs focus on YOUR needs, not cutting costs to make ends meet.

The franchise model often finds franchisees purchasing from the outside to save money as sushi franchisors inflate fair market prices and force franchisees to buy only from their expensive catalog.

Purchasing from the outside is not only dangerous from a food safety standpoint, but shortchanges YOU, the client. Sushi companies struggle to keep up on compliance and the result is inconsistency across the board. The franchisees struggle to make a living, often working 7 days to make ends meet.

With tight margins, this business model is not sustainable and quite frankly has devolved into a mediocre product on a race to the bottom.

THE ANSWER:

• At Red Shell, our chefs work directly for US, ensuring consistency in products, service and overall operations. They're well paid with benefits like health insurance, sick time, vacations and a 5-day 40-hour work week! They are incentivized to provide great service and build sales!

• At Red Shell we employ 'super frozen' technology. Our tuna is single line caught and frozen to -60 degrees centigrade within two hours of catch. As caught tuna ages, it loses its color and integrity and that is why we call our super frozen tuna 'fresher than fresh'.

NOTE: Most competitors use CO (Carbon Monoxide) treated tuna to maintain color. Often you will see a watermelon-colored tuna in a sushi case. Yes, it looks pretty but it has been gas treated and may not always 'be fresh' when frozen.

• Red Shell uses natural ingredients, sustainable and responsibility caught seafood that is traceable to the source. We do not cheap out on ingredients in our sushi. We constantly search suppliers for the best quality products

• Red Shell focuses on traditional, restaurant quality sushi. You won't find rolls so smothered in crunch and sauce that you wonder if there is a sushi roll in that package! No sloppy presentation or half full to empty cases. We fill our cases to meet periods of peak demand.

• Red Shell is the real deal and not just another sushi company offering the same old thing. With deep roots dating back to 1992, we do sushi RIGHT!

As we see clients changing sushi vendors every couple of years as our competitors fail to maintain standards and quality, we realized that the answer to consistency is company managed locations, staffed with chefs accountable to US! This eliminates any challenges with keeping cases full or the risk of the sushi franchisees breaching their contracts and purchasing from cheaper, questionable sources!

Our leadership team has deep experience in retail sushi and have worked with the several companies operating under the franchise model. We are here because we know that to bring back the original 'niche' of sushi the answer is to change the sushi paradigm: once and for all offering partners certainty, consistency, full cases, and restaurant quality products.

We will visit any university or other client, present our program(s) and demonstrate the Red Shell Difference!!

Call today to schedule a showcase at your university: (310)-803-6739

OR

Email us today: [email protected]

Website: https://www.redshellsushi.com