The Red Shell Difference

The Red Shell Difference

When retail sushi was introduced in the 1990’s, it was a niche product crafted by talented chefs, proudly creating it with the highest quality ingredients and authenticity.? The pioneers in sushi worked with an employee model which ensured great customer service and impeccable execution for their retail partners.

Today, retail sushi is often mass-produced and has become a commodity, losing much of the richness and tradition that once made it special.? Sushi vendors have outsourced their operations through franchising which has led to many challenges that clients experience and clearly understand.

Many companies today have lost sight of the original experience of sushi and resort to sourcing of ingredients that are a shadow of the “niche” quality that introduced sushi to the American palette.

At Red Shell, we are taking sushi back to the “niche” of its origin.? We use only the most sustainable, clean, natural, responsibly sourced and traceable ingredients in our sushi!? Our Bigeye Tuna is line caught and using super-frozen technology processed within 2 hours of catch.? That ensures that it is ‘fresher than fresh’.

Our chefs work for Red Shell, they are NOT franchisees, which ensures seamless operations, full cases during peak periods, superior food safety and impeccable customer service.?

That is the “Red Shell Difference”.? As we redefine the sushi business, we invite inquiries into Red Shell and how we can help you build a ‘next level’, restaurant quality, sustainable program that will WOW! your customers!

Contact: [email protected]

(310) 803-6739


Visit Red Shell at NACUFS.......

Myrtle Beach, SC February 25, 2025 #415

Albuquerque, NM April 1, 2025 #411

Salt Lake City, UT July 9 & July 10, 2025 #843


Edward C.

Seafood Sales Professional

3 个月

That’s why it tastes better too - thank you for your hard work sir

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Stephen Pavlicek

Restaurant General Manager at Border Foods Inc

3 个月

Congratulations Bill. You have always been such a hard worker and an excellent leader. It’s great to see you getting great rewards.

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Kelly Haden

Former Business Development Manager @ Verlasso Salmon | ASC/BAP Certification

3 个月

Consistent quality, selection and value will be your winning strategy. Cheers to you and your team(s) at Red Shell Sushi LLC

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