Red Flags in your Shopify Multichannel Strategy
WakeupData
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??Let's explore some common red flags in Shopify's multichannel strategies and how to overcome them.??
Running a multichannel retail business is no joke. It can indeed provide fluidity to your shop, better user experience and more sales but it is undoubtedly an art of juggling. We know closely e-commerce owners and how complicated running such a business can be so we will break down for you the top five mistakes you might face as you work on your multi-channel setup and most importantly what to do in order to fix them.
Simply offering your products through one platform such as your website can be classified as a relatively easy and straightforward process but the moment you start introducing other channels things start to get a bit troublesome. Maintaining the same experience and message delivered through all of your customer touchpoints sources is vital. Inconsistency does not work well with branding and building trust. Omnichanneling is a trendy topic for a reason. Simply compare your channel content and optimise whatever is necessary. WakeupData’s software is a great way of monitoring all channels from one platform and controlling the quality of your feed.
2. ?? Poor customer experience and support ???
There is not much to be said about customer interaction and treating your audience properly. Make sure to always deliver the same high-quality service on all of your platforms and keep your support team up to date.?
Identifying this warning sign can be challenging, as you may not realize it until you receive a negative review highlighting your brand's unhelpfulness on a platform. If you consistently receive negative feedback about a specific channel, your brand messaging may need adjustment. Conduct a focus group or case?study to proactively evaluate the impact of your platforms on target customers. Take advantage of Shipify’s automation tools to offer better support and listen to your customers to improve their experience.
3. ?? Simply using too many channels ???
If you just do not have the capacity to manage multiple channels and your hands are full - go for fewer channels and master your performance there. Expanding your brand's presence by having your products in multiple locations may seem beneficial in theory. However, prioritizing a remarkable customer experience on a select few channels can be the key to fostering customer loyalty and driving repeat sales. Spend the time to evaluate your revenue per channel and exclude the ones that are simply heavy on your budget.
4. ?? Problems with shipping and returns ??
Supply chain is complicated for a reason. Managing multiple channels means sophisticated delivery and return processes. If you get lots of messages from clients experiencing issues with their orders, then you answered yourself - you have a problem. Utilise Shopify’s in-stock feature and consider dropshipping or third-party delivery options.
5. ?? Lack of proper inventory management ??
Integration is key here, make sure the availability of your products is clear across channels and ensure proper order handling.
WakeupData is here to make your work easier and spare you time doing a million things at once just to run your store. We offer a full toolbox to create, manage and optimise your feeds with a built-in Shopify plugin. By choosing us you can advertise across price comparison websites, marketplaces and affiliate networks all through one software.
Book a Demo and see for yourself. ??