Red Bull’s success is more than just an energy drink—it’s a masterclass in brand-building through sports.

For those who know me well, you’re aware of my deep passion for sports, especially rugby and football. Whether it’s the strategic brilliance on the pitch or the commercial opportunities that sports unlock, I’m always fascinated. As someone with a commercial mindset, Red Bull’s approach to using sports as a marketing powerhouse really tickles my fancy.

This article by Joe Pompliano breaks down how Redbull leveraged sports to build a global empire—an inspiring read for anyone passionate about the intersection of sports, business, and brand-building.

Check it out here: https://huddleup.substack.com/p/how-red-bull-uses-sports-to-sell?utm_source=substack&publication_id=17922&post_id=150426789&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4ic9nd&triedRedirect=true