Red Bull Showrun: The best of F1 racing and automotive innovation live in Sarajevo
On June 9, the Red Bull? Showrun is coming to Sarajevo. The adrenaline-packed event will showcase the spirit of automotive innovation, push the boundaries of racing technology, and gather motorsport and automotive enthusiasts from all over the world.??
The spectators in Sarajevo will have a unique opportunity to see the mighty RB7 racing car in action. Designed by the Red Bull team for the 2011 Formula One (F1) season, RB7 had an impressive record of 12 victories out of 19 races. This makes it the most dominant car not just in the 2011 season, but in the entire F1 history. In addition to an iconic car – racing icon David Coulthard will be behind the wheel!?
As a company that shares Red Bull’s passion for transforming the automotive industry with cutting-edge technology, HTEC is proud to contribute to the showrun's success as a sponsor. We caught up with Maja ?ozo, Red Bull’s media network manager, to find out more about the event and what it means for Sarajevo and F1 fans in the region.??
HTEC and Red Bull's collaboration history?
This is not the first time our organizations have crossed paths. HTEC has supported local Red Bull events in the past, including the Red Bull Cliff Diving event in Mostar. Last year, we had the pleasure of hosting Red Bull’s TV production crew in our Mostar office. HTEC’s office offers an uninterrupted, stunning view of the historic Old Bridge, which was a perfect location for covering and broadcasting the thrilling competition.??
History being made in Sarajevo?
The upcoming Red Bull Showrun in Sarajevo will be one the city's greatest sports events in years. Maja is thrilled that local residents, as well as people from all over the region, will be able to experience the genuine F1 vibe firsthand.?
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“This is our gift to the wonderful city of Sarajevo. The roar of the RB7 engine storming the streets is a real treat for all F1 fans. Nowadays, engines are not as loud as they used to be, and F1 lovers, especially older ones, associate races with that pulse-pounding noise. Plus, the track is shorter, and the crowd is closer to it, so I’m sure the experience will be exhilarating. Add to it the drift show, motorbike stunts, music performances – and you have a full package that promises to leave the spectators on the edge of their seats.”?
We were curious to find out what role sponsors like HTEC play in realizing such a large-scale event. As Maja pointed out, the planning process is complex and requires a lot of resources. Both city authorities and commercial sponsors put great effort into supporting this event, and Red Bull appreciates everyone joining in to bring the best F1 experience to Sarajevo.?
Pushing the boundaries of automotive innovation?
Excitement, energy, and innovation are at the core of the Red Bull brand. As Maja pointed out, the slogan “gives you wings” is about much more than just the familiar energy boost we love so much. It’s about Red Bull’s commitment to pushing boundaries, exploring the cutting edge, and empowering people to pursue their passions boldly and relentlessly. It is this mindset that the company particularly values when considering sponsorship partners.?
“Red Bull recognizes HTEC’s commitment to staying at the forefront of innovation. It’s a company that also ‘gives wings’ to young and talented people in the region by creating opportunities to work with world-renowned, industry-leading clients. This is a common trait we appreciate.”?
Following the F1 event, HTEC will host a panel with engineering experts from Red Bull Racing in our Sarajevo office to discuss the latest automotive industry trends. From insights shared by HTEC automotive experts working on enterprise projects to the thrilling perspectives of those who experienced F1 races firsthand, there’s no doubt the audience is in for a real treat!?
Sarajevo, here we come!?