The "Red Bull" Secret for High-Energy Copywriting

This is the most powerful copy principle I can share with you.

It’s shockingly simple to understand. Once you get it, it can change everything for you.

Now, you've probably heard of Blair Warren’s famed One Sentence Persuasion. And it's a great framework. In my humble opinion, what I'm about to show you is significantly more effective (and easier to use) than OSP.

I call it the “Red Bull” copy secret…

… and its the foundation of everything you need to know to sell more of your product or service.

Really.

This video gives you a quick overview (less than 4 minutes) along with the story behind the secret.

Now, if you don’t want to watch the video, let me give you the formula in one sentence:

Sell the transformation your buyer wants… using what he already has… with just a little help from you.

That’s how energy drinks like Red Bull work.

Buyers want alertness without having to change their sleeping habits. They want energy without changing their diet or exercise routines.

They buy the magical potion to fix things for them.

Here’s an example of what this might look like in sales copy:

Notice that you don’t have to study The Intelligent Investor by Benjamin Graham like Warren Buffett did... learn a new trading strategy... or even understand the stock market.

You just have to log into your brokerage account (like you always do), then copy and paste what the most successful investors are already doing.

This is more than just simplicity or ease – although that’s a part of it.

It takes a massive weight off your reader's shoulders.

Because people generally don’t want to change their lifestyle, habits or decisions.

(They may SAY they want to change, but that’s a lie.)

If your copy reassures the reader that he can achieve his stated goal… using the things in his life he’s already comfortable, familiar and even happy with…

You win the game.

Of course, you have to be honest. If you sell bottled water and energy-boosting meal plans, don’t promise buyers they'll get Red Bull.

That said, if you can make your products so they relieve the buyer of effort, responsibility and change, the more you’re likely to sell.

Make sense?

Let me point out one more thing.

In the beginning of this email, I said that once you understand this principle, “it can change everything for you.”

I told you that you don’t have to change. This secret changes your results FOR YOU.

This stuff works.

Now it’s time to make it work for you.

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