THE RECYCLING RIG - Bottles for Beats

We worked with our friends at Kopparberg on an experience that celebrated their current campaign which is centered around the idea of ‘life is what you make it’ or ‘Fanga Dagen’.

The Recycling Rig; a vintage Swiss army truck that we added 87 speakers, 10 amps, DJ booth and huge rear recycling wheel to was born. A true head-turner with one aim; create a party with a purpose and bring an organic ‘Fanga Dagen’ moment to life across the sunny parks of London!

We took a guerrilla style approach to the park locations to give it real spontaneity. Our DJ would start playing but only turn the music louder as people turned up to recycle their empties. Crowds gathered and danced and true ‘Fanga Dagen’ moments were made.

To capture these moments influencers, photographers and video teams all amplified their content via their own or Kopparberg channels to ensure the experience was available online as far and wide as possible.

 We completed the series by producing an outdoor party at Number 90 in Hackney Wick which saw DJs Yoda and Pixie Geldof play atop the rig rewarding over 500 party goers as we turned their tins into tunes.

 At BIGGER. we really enjoyed working closely with agencies Good Stuff, Bullfrog, W Communications and 18 Feet & Rising to create the Recycling Rig.