Recycling

By 2025, the value of the?global?#wastemanagement?industry?is expected to hit USD $530 billion. And with so much increased environmental awareness across much of the world, the #recyclingindustry is becoming an increasingly large part of this worth well north of USD $100 billion globally. Enough plastic is thrown away each year to circle the earth?four times Recycling plastic takes?88% less energy?than making it from raw materials so recycling sure does pay off! No wonder then it is growing in so many directions…

Recycling is an industry that brings together so many different stakeholders – investors/owners, clients, government agencies, environmental groups and of course citizens. Communication is key and across so many different organizations and individuals it’s critical to utilize #mobile #digitalchannels that all are familiar with. And with over five billion people using it globally, there is none better than #sms #textmessaging!

SMS had its 29th birthday last week and when it comes to B2C and B2B mobile engagement, it is going very strong indeed with a couple of TRILLION transactions a year and growing!

The reasons for this are quite simple:?

? 98% of successfully delivered SMS are read, the vast majority of within the first five minutes. The open rate (for example) of email is way less than half this.

? No smartphone is required to send or receive SMS

? No internet connectivity of any kind is required

? Over many years, SMS had become something inherently comfortable to billions of people and so long as they do not get blasted with spam, there is a real feeling of urgency that overcomes them and forces them to pick up their phones and read text messages.

We’re not saying that any recycling business should use just one channel (even SMS!) at all though. Doing so would mean you’d be missing out on the best way of engaging with so many people. Not all of us are the same after all and if businesses actually took the time to ask which channel(s) their customers preferred to be contacted using, then they would never go far wrong. But think of how many businesses you buy goods and services from. Do they ask you? Odds on so many don’t and this surely should be #customerexperience 101.

Email is still the most frequently used channel by enterprises and organizations of all types where mobile engagement is concerned, so you shouldn’t dismiss it out of hand at all. It’s all about the mix of channels you use.

Whatever the industry, it makes great commercial sense to maintain strong, open two-way lines of communication with all your customers. #twoway is key. And SMS and #chatapps such as @WhatsApp Business allows you to do exactly this.

If you are after an immediate response from a client then SMS is absolutely the channel for that but for collecting information and for sending clients term sheets and the like then #email and collecting information via #webforms is quite often the way to go.

It’s a solid move to confirm recycling pickup details by text message and (in the spirit of NEVER assuming anything) the addresses on the day too. Things don’t always run to plan we know and during these situations in particular, rapid responses truly are appreciated along with a personal touch.

No matter the size of your recycling business, using all the digital channels we have mentioned in your communications flow is easier than you think.

We’ve been in the #businessmessaging business for over 10 years now. It has been our sole focus. Our team are techies at heart but we do all the heavy lifting for you and know exactly what you need to be able to integrate our solutions as rapidly and easily as possible. We can guide you every step of the way with easy instructions and professional support. It really isn’t difficult.

There are a lot of #businessmessaging companies out there and we know you have a real choice. Our mobile messaging solution is cost effective, easy to use and allows organizations of all shapes and sizes to get on with doing what they do best – treating customers with exceptional care, as individuals. Try us out! You’ve got nothing to lose and absolutely everything to gain?#intistelecom #businessmessaging #trustedpartner.

Get in touch to talk about business massaging solutions for your business!

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