Recurring Giving for Your Non-Profit

It’s always awesome to receive a donation from your supporters. But an occasional gift that is transformed into a monthly donation can have a long lasting impact on your organization. Recurring, monthly donations create a steady financial stream and can add up to a significantly larger donation from each individual than otherwise might have been acquired. Consider the donor who would typically give $50 or $100 once a year. If instead they donated $10 or $20 a month, you would collect $120 - $240 per year from them.

Recurring giving done online can make it very convenient for your donors to set up and monitor their monthly giving. It also can make the non-profit administrator’s tasks easier in tracking the donations and collecting information about their donors. 

To help convince your donors to make the leap to recurring, monthly giving break down how their donation will help your organization. For example, donating $10 per month will help feed 110 meals to the hungry. Put it in terms that are compelling, measurable, and makes the donor feel like they are a part of the solution.