Recruitment optimization for your company

At Norto Enterprises , we assist companies not only in measuring their recruitment channels but also in evaluating their entire recruitment/HR business processes and optimize this by internally collaborating companies and maximize their HR and recruitment processes!

To measure the effectiveness of various recruitment channels, you can utilize the following methods and metrics:

Key Metrics

1. Source of Hire Track which channels deliver successful candidates. This insight reveals which sources are most effective for your recruitment efforts, allowing you to decide where to invest more or less.
2. Number of Applications per Vacancy Measure how many applications each vacancy generates through each recruitment channel. This indicates the reach and appeal of each channel.
3. Conversion Rate Calculate the percentage of applicants who are ultimately hired from each channel. A high conversion rate suggests an effective channel that produces high-quality candidates.
4. Cost per Applicant and per Hire Calculate the costs incurred per applicant and per successful hire for each channel. This assists in determining cost-effectiveness.

Additional Measurement Methods

Quality of Candidates Evaluate the quality of candidates coming from various channels by:

• Measuring performance scores during the probationary period
• Collecting feedback from managers
• Assessing skills and cultural fit

Time to Fill Measure how quickly vacancies are filled through each channel. A shorter hiring process may indicate an efficient channel.

Retention Rate Track how long new employees, recruited through different channels, remain in the company. This provides insights into the sustainability of your hiring decisions.

Candidate Satisfaction Collect feedback from candidates regarding their experience with the recruitment process across channels. This can help identify strengths and weaknesses in your approach.

Analysis and Optimization

• Use tools like Google Analytics to analyze traffic to your job postings.
• Conduct A/B testing on various elements of your recruitment process across channels.
• Integrate your job marketing strategy with your employer branding for a consistent message.

By systematically tracking and analyzing these metrics, you can measure the effectiveness of your recruitment channels and continually optimize your strategy. Remember that a combination of quantitative and qualitative data provides the most comprehensive view of your recruitment channel performance.

Please contact my partner Frank Simons or me to schedule an appointment.