Recruitment KPI’s: Measuring Candidates Drop Out – Best Practice
WHAT IS THIS KPI?
Monitoring the reasons that candidates may exit themselves from a campaign at the various stages of a recruitment process provides important diagnostic insight into the reaction of the talent market to the employer’s vacancy. It can also provide interesting intelligence about the wider perception of an employer’s brand and the experience of the candidate as they navigate an employer’s recruitment process
WHY IS THIS METRIC IMPORTANT?
Organisations are constantly looking to standout as a unique employer to attract the best candidates to work for them. Asking why candidate’s refuse to engage with an opportunity helps to build an understanding of how candidates perceive the employer brand and, where candidate responses reference their allegiance to a current employer, can offer valuable insight into competitor retention strategies
As candidates engage further with the recruitment process, the quality of data available from exiting applicants improves. Important, real-time insight can be obtained that can highlight details that may undermine the attractiveness of the role. Feedback can identify issues with the efficacy of the recruitment process, challenges in the candidate journey, issues with remuneration & benefits or even problems with scope of the role itself
To read more about how to measure recruitment performance in your organisation download this report.